Brand Tone

Direct and Informative, Modern and Approachable, Confident and Authoritative, Customer-Centric, Discreet, Responsible

Brand Values

• •Choice & Variety
• •Quality
• •Convenience
• •Reliability
• •Customer Satisfaction
• •Providing Alternatives
• •NZ Owned and Operated
• •Information & Guidance

Best Practices

• •Always Be Direct and Clear: Get straight to the point. Use simple, easy-to-understand language. Clearly state what the product is, its benefits (variety, speed, convenience), and any offers.
• •Maintain a Confident Stance: Use language that reflects market leadership (e.g., "NZ's #1," "premier destination," "premium quality"). Back this up with good service and product selection.
• •Adapt to the Platform, but Keep Core Messaging: While TikTok copy will be more informal and emoji-heavy than a website FAQ, the core messages of quality, variety, and convenience should remain consistent.
• •Incorporate a Sense of Modernity: Use current slang (appropriately for an adult audience), emojis where suitable (especially social media), and a visually appealing, clean style in communications.
• •Emphasize Responsibility and Compliance: Always include age restrictions (18+) clearly, especially in ads and on product pages. Frame products as alternatives for *existing* adult nicotine users or smokers, aligning with harm reduction principles where appropriate for the product category.

Social Perception

As a Specialized Retailer, Convenient Source, Modern & Relevant, Positive (based on self-promoted reviews), Trust (aspired), Awareness of Product Nature

Copy Examples

• •✨ FRESH DROP ALERT! ✨ Your ZYN lineup just got an upgrade. Explore the new [Flavor Name] now – bold taste, same premium quality you expect. Tap the link in bio to be one of the first! #QPouch #ZYN #NicotinePouchesNZ #NewFlavor #NZWideDelivery
• •Tired of smoke breaks? Q Pouch offers a wide range of premium nicotine pouches – your smoke-free alternative. Discreet, flavorful, and delivered fast across NZ. 🔞 Over 18s only. Discover your new go-to at qpouch.co.nz. #SmokeFree #NicotineAlternative #QPouchNZ
• •NZ's Premier Nicotine Pouch Destination. Top Brands. Fast, Discreet Delivery. 10% Off Your First Order with code: WELCOME10. 🔞
• •(Visual: Quick unboxing/showcase of 3 popular pouch brands/flavors with upbeat, trending audio) Text Overlay 1: Q Pouch: Your Faves, Delivered! 💨 Text Overlay 2: ZYN? VELO? LOOP? We got 'em ALL! Text Overlay 3: Fast NZ Shipping 🇳🇿 Shop Link in Bio! (18+) Voiceover (optional, energetic): Stop searching, start enjoying! Q Pouch has all the top nicotine pouch brands ready to ship NZ-wide. Link in bio! Must be 18+.
• •Subject: 🤔 Confused About Nicotine Pouch Strengths? Body: Choosing the right nicotine pouch can be tricky. Our latest Pouch Insights blog breaks down everything you need to know about strengths, flavors, and finding your perfect match. Become a pouch pro! Read more here: [Link to Blog]. P.S. Don't forget to check out our best sellers this week! [Link to Best Sellers]. #QPouch #NicotinePouches #ExpertTips #NZ