Brand Tone

Trustworthy & Knowledgeable, Friendly & Approachable, Caring & Supportive, Proudly New Zealand & Community-Oriented, Ethical & Conscious

Brand Values

• •Health & Wellbeing
• •Quality & Efficacy
• •Customer Satisfaction
• •Accessibility & Affordability
• •Natural & Ethical Sourcing
• •Knowledge & Empowerment
• •Integrity & Trust

Best Practices

• •Always Emphasize "Carefully Selected" & "Quality": Reinforce that products are not just numerous but chosen with expertise and high standards for efficacy and ethics.
• •Maintain a Helpful and Approachable Voice: Use clear, straightforward language. Address the customer directly and empathetically, as if offering advice from a knowledgeable friend.
• •Highlight "New Zealand Owned and Operated": Consistently weave in the local aspect, as this builds trust and a sense of community with the target audience.
• •Showcase Ethical Commitments: Regularly mention values like "GE-Free," "No Animal Testing," "Environmentally-Friendly," and support for initiatives like Forest & Bird where relevant, especially when describing products or the company.
• •Focus on Solutions and Empowerment: Frame product descriptions and articles around how they help customers achieve their health goals and make informed choices, rather than just listing features.

Social Perception

Positive Customer Experiences, Reliable & Efficient, Knowledgeable Resource, Ethical Choice, Community Focused (Local)

Copy Examples

• •Headline: Nourish Your Naturally: Quality Health, Kiwi Owned. Body: At NZ Health Store, we're passionate about bringing your family the best in natural health, right here in Aotearoa. From trusted vitamins to ethically sourced skincare, discover premium wellness at prices that feel good. Because your health journey deserves the best.
• •Headline: Feel the Difference Quality Makes. Expertly Selected, Lovingly Delivered. Body: Founded by a Nutritional Therapist, NZ Health Store is more than just a shop – it's your partner in wellbeing. We carefully choose every product for its effectiveness and ethical background, so you can shop with confidence. Fast, friendly service, direct to your door.
• •Headline: Your Health, Our Priority. Great Value on Brands You Trust. Body: Looking for top-quality supplements without breaking the bank? NZ Health Store offers New Zealand's lowest prices on a wide range of vitamins, natural skincare, and healthy lifestyle essentials. Shop smart, live well.
• •Headline: Good for You, Good for the Planet. Body: We believe in wellness that doesn’t cost the earth. That’s why we’re committed to GE-free, cruelty-free, and environmentally-friendly products. Explore our range of vegan and sustainable options today and make a choice you can feel great about.
• •Headline: Got Questions About Natural Health? We're Here to Help! Body: Our friendly team (Tiff, Andy, and even Ace the dog!) are dedicated to supporting your family's health. Browse our expert articles or reach out – we’re passionate about helping you find the perfect natural solutions for your lifestyle.