Brand Tone

Sincere, caring, and professional; warm, heartfelt, personal, and approachable, conveying sophistication and pride in products.

Brand Values

• •Support for Local Businesses
• •Handcrafted and Personal Touch
• •Celebration of Special Moments
• •Quality and Simplicity
• •Family-Oriented

Best Practices

• •Lead with Empathy and Emotion: Always frame the copy around the feeling the gift will evoke, using words like "joy," "care," "love," and "appreciation."
• •Emphasize "Handcrafted" and "Personal Touch": Consistently mention that hampers are hand-packed to reinforce personal care and attention to detail.
• •Champion "Local": Highlight support for New Zealand producers by mentioning "locally sourced," "New Zealand artisans," or specific regions.
• •Maintain a Clean and Professional Aesthetic: The language should be elegant, simple, and high-quality, avoiding overly casual slang or hype-driven language.
• •Focus on the "Why" Behind the Gift: Tell the story of why a collection of items is perfect for an occasion or sentiment, not just list products.

Social Perception

Perceived as a reliable and thoughtful gifting service, valuing authentic and high-quality local handcrafted products. Due to limited online presence and lack of social media, interaction is primarily transactional through the website, with limited public conversation.

Copy Examples

• •Some gestures speak volumes. For the moments when "thank you" isn't enough, our handcrafted hampers, filled with the finest locally sourced New Zealand treats, convey your heartfelt appreciation. Each box is a collection of gratitude, lovingly prepared by our family for yours.
• •Strengthen your business relationships with a gesture of genuine quality. Our corporate gift hampers are curated with premium New Zealand products, reflecting your company's high standards. Hand-packed and beautifully presented, it's the professional, personal touch that leaves a lasting impression.
• •Celebrate another year of someone special with a hamper brimming with joy. From decadent chocolates to celebratory bubbles, each item is chosen from the best local artisans to create the perfect birthday surprise. Hand-wrapped with care, it’s a personal celebration delivered to their door.
• •We believe in the power of local. That's why every one of our hampers is a celebration of the passionate artisans and producers across New Zealand. From Queenstown to Blenheim, discover the local flavors and handcrafted goods that make our gifts truly special.
• •Sometimes the best gifts are for no reason at all. Surprise someone special with a thoughtfully curated hamper, just to let them know you're thinking of them. It's a simple act of kindness, beautifully packaged and filled with delightful New Zealand treats.