Brand Tone

Chic and Modern, Empowering and Confident, Accessible and Fashion-Forward, Timeless yet Trendy, Relatable and Conversational

Brand Values

• •Style & Quality
• •Accessibility
• •Individuality & Self-Expression
• •Customer Satisfaction
• •Empowerment
• •Community & Creativity

Best Practices

• •Develop a "Brand Voice Chart": Document core values (e.g., Empowering, Chic, Accessible, Confident, Modern) and define what these mean in terms of language – specific words to use, words to avoid, and the overall feeling the copy should evoke.
• •Know Your Audience Deeply: Understand their aspirations, language, and what resonates with them. Tailor the tone to be relatable and engaging for the "fashion-forward individuals" Loura aims to attract.
• •Be Consistent Across All Channels: Ensure the website, social media, emails, and any advertisements speak with the same voice. Whether it's a product description or a customer service interaction, the tone should be recognizably "Loura."
• •Prioritize Clarity and Conciseness while Injecting Personality: While aiming for a chic and empowering tone, ensure the message is easy to understand. Use language that is accessible yet sophisticated, reflecting the brand's promise of quality and style.
• •Train and Align All Content Creators: Anyone writing for the brand, from marketers to customer support, should understand and be able to replicate the defined brand tone. Regular reviews and feedback can help maintain consistency.

Social Perception

Brand claims significant positive feedback with "MORE THAN 6,800 5-STAR REVIEWS" on its website. Potential for confusion with other brands/influencers. Actively manage reputation to differentiate from negative perceptions prevalent in the online fashion space.

Copy Examples

• •Headline: "Unlock Your Signature Style. Modern Trends, Timeless You. Discover Loura Fashion." Body: "At Loura, we believe fashion is your personal statement. Explore our latest collection of chic dresses and accessories, designed with quality, style, and you in mind. Effortless expression starts here."
• •Social Media Post (Image of a woman confidently wearing a Loura dress): Caption: "Step into your power. ✨ Our new [Dress Name] is more than just a dress – it's a feeling. Crafted for the modern woman who owns her uniqueness. #LouraFashion #EmpoweredStyle #ChicModernWear"
• •Email Subject: "Your Dose of Confidence: New Arrivals at Loura Are Here!" Body: "Ready to refresh your look? Loura Fashion brings you the latest trends blended with timeless elegance. Quality you can feel, styles you'll love, all made accessible. Shop now and express your beautiful individuality."
• •Product Description (for a handbag): "The [Bag Name] Suede Bag: Where chic meets everyday. This isn't just an accessory; it's your partner in style, designed for the fashion-forward individual who values both quality and effortless elegance. Make it yours and carry your confidence."
• •Website Banner: "Style That Speaks You. Quality You Deserve. Prices You'll Love. Welcome to Loura Fashion – Celebrating You."