Brand Tone

Elegant & Artistic, Nature-Inspired & Whimsical, Warm & Personal, Appreciative & Serene

Brand Values

• •Celebration of Nature's Beauty
• •Artistic Craftsmanship & Quality
• •Bringing Art into Everyday Life
• •Elegance & Timelessness
• •Personal Expression & Connection

Best Practices

• •Infuse Warmth and Emotion: Connect the art to feelings and experiences, such as "joy," "tranquility," "warmth," "heartfelt," and "atmosphere."
• •Highlight the hand-painted nature and artistic process.
• •Emphasize the connection between art and everyday life.
• •Showcase the high quality and exquisite printing of the products.
• •Focus on the nature-inspired themes and the serenity they evoke.

Social Perception

Seen as High-Quality & Giftable, perceived positively for soft painting style and exquisite printing, with a focus on the artist's specialization.

Copy Examples

• •Each work is the life of the owner, who likes to use watercolor to present the soul of plants and flowers.
• •Inject a sense of atmosphere into life.
• •Add a touch of elegance and beauty to your life.
• •Perfect for conveying your warmest wishes or framing as a keepsake.
• •Give the gift of wearable art.