Brand Tone

knowledgeable, passionate, and sophisticated

Brand Values

• •Specialization & Curation
• •Authenticity & Provenance
• •Passion & Expertise
• •Quality
• •Discovery & Education

Best Practices

• •Educate, Don't Just Sell: Focus on sharing the story, the origin, and the unique qualities of each wine. Provide context that enriches the customer's understanding and appreciation.
• •Use Evocative Language: Appeal to the senses. Describe aromas, flavors, textures, and the overall experience of the wine in a way that is enticing and sophisticated.
• •Highlight Expertise and Passion: Let the genuine enthusiasm for American, and particularly New York, wines shine through. Position NYWines as a knowledgeable guide in this specialized area.
• •Maintain a Professional yet Approachable Voice: While sophisticated, the language should remain accessible. Avoid overly casual slang but don't be afraid to show personality and connect with fellow wine lovers.
• •Emphasize Curation and Quality: Consistently reinforce the idea that the wines are handpicked for their excellence and uniqueness, offering something beyond mainstream selections.

Social Perception

reputable specialist retailer

Copy Examples

• •Website Banner/Social Media Post: Discover the hidden gems of New York's vineyards. At NYWines, we bring the pioneering spirit and exceptional quality of Empire State wines directly to your glass. Explore our curated collection.
• •Product Description Snippet: From the cool-climate vineyards of the Finger Lakes, this Riesling captivates with its vibrant acidity and notes of crisp green apple and delicate white flowers. A true expression of its unique terroir, meticulously crafted by a family dedicated to sustainable viticulture for generations.
• •Email Newsletter Introduction: This autumn, we're journeying through the diverse terroirs of the Hudson River Region. Unearth the rich history and innovative winemaking that define this iconic New York AVA, showcased in our latest handpicked arrivals.
• •Instagram Caption: Sun-drenched slopes and passionate winemakers. ✨ We're constantly inspired by the dedication behind every bottle we source from New York State. Which NY wine will you be uncorking this weekend? #NYWines #NewYorkWine #AmericanWine #FineWine #WineDiscovery
• •About Us Snippet (revised for conciseness): NYWines was born from a passion: to share the exceptional and often undiscovered wines of New York State with the UK. We partner directly with innovative vintners to bring you a curated selection brimming with character and quality.