Tono de Marca

Aspirational yet accessible, empowering, positive, chic, supportive, and friendly.

Valores de Marca

• •Empowerment
• •Affordability
• •Style & Quality
• •Customer-Centricity
• •Comfort

Mejores Prácticas

• •Lead with Empowerment: Start with the "why." Every piece of copy, from a tweet to a product description, should connect back to the core value of empowering women and boosting their confidence.
• •Maintain a Positive and Aspirational Voice: Use uplifting and encouraging language. Avoid neutral or purely descriptive terms. Frame products not just by their features (e.g., "blue dress") but by the experience they offer (e.g., "the perfect dress for making memories").
• •Balance Aspiration with Accessibility: While using aspirational language, always ground it in the brand's commitment to affordability and comfort. Use phrases like "luxe for less," "everyday elegance," or "effortless style" to bridge the gap.
• •Create a "Keyword" Lexicon: Develop a list of on-brand words and phrases (e.g., "empower," "radiate," "confidence," "effortless," "curated," "chic," "glow") and use them consistently across all communications to build a recognizable voice.
• •Speak Directly to Her: Write in the second person ("you," "your") to create a direct and personal conversation with the customer. Make her the hero of the brand story. The copy should feel like a supportive friend offering style advice.

Percepción Social

NYVARI is perceived as a contemporary online women's fashion boutique, primarily engaging on Instagram with a polished, high-quality image. Customers are drawn to trendy, feminine styles, particularly dresses, sets, and tops. There's a positive perception within its Instagram niche, but a lack of broader multi-platform presence (e.g., inactive TikTok) and few independent reviews suggest it's a relatively new or small-scale operation. Potential customer questions exist regarding shipping origins (US/Colombia).

Ejemplos de Copy

• •That 'wow' moment you've been waiting for. ✨ Our new Seraphina Maxi Dress isn’t just a dress, it’s a feeling. Step into your power. #NYVARIstyle #EmpowerInStyle
• •Your Wardrobe, Reimagined. Discover curated styles designed to make you feel beautiful, confident, and unstoppable. Effortless chic has arrived.
• •A little confidence boost is waiting inside...
• •Tired of choosing between comfort and style? At NYVARI, we believe you deserve both. ❤️ Shop our collection of affordable, high-quality pieces and find the perfect outfit that feels as good as it looks. Free shipping on orders over $75!
• •Bloom with grace in our 'Gardenia' blouse. Featuring a delicate floral print and a light, airy fabric, this top is your perfect partner for sunny days and spontaneous moments. It’s more than just a piece of clothing—it’s a celebration of your unique beauty.