Brand Tone

Empowering & Supportive, Approachable & Friendly, Informative & Trustworthy, Aspirational & Modern, Positive & Uplifting

Brand Values

• •Women's Wellness
• •Science-Backed Nutrition
• •Holistic Approach
• •Quality & Purity
• •Convenience & Enjoyment
• •Empowerment
• •Transparency

Best Practices

• •Tailor language to resonate with the modern, multitasking woman. Use 'you' and 'your' to create a direct, personal connection. Address her challenges and aspirations.
• •While highlighting clinically researched ingredients and scientific backing, explain benefits in an accessible, easy-to-understand manner. Avoid overly technical jargon.
• •Frame messages affirmatively. Focus on solutions, benefits, and the positive impact of prioritizing wellness. Encourage and uplift.
• •Clearly communicate what goes into the products (and what doesn't, like artificial additives). Share the brand story and values openly.
• •The vibrant, clean, and aspirational visual style on social media should be complemented by copy that is equally bright, clear, and encouraging. Consistency across all touchpoints is key.

Social Perception

Positive & Effective, Trustworthy & High Quality, Innovative & Modern, Aspirational Brand, Focused on Women's Needs

Copy Examples

• •Tired of juggling it all? Empower your every day with Nyumi. Delicious nutrition, designed for the superwoman in you. #BeNewBeYou
• •Unlock radiant skin and luscious hair, the Nyumi way! ✨ Our gummies blend ancient Indian wisdom with modern science, delivering clinically proven results you can see and feel. Vegan, yummy, and made just for you. What wellness goal are you crushing today? #NyumiGlow #ScienceOfWellness
• •Say 'Bite Me!' to bad hair days and restless nights! Nyumi’s expertly crafted gummies are packed with the goodness your body needs. No compromises, just pure, effective nutrition. Discover the Nyumi difference. Shop now! [Link] #NyumiWellness #HealthyHabitsMadeEasy
• •Drift into dreamland naturally with Nyumi Beauty Sleep Gummies. Our calming blend of Melatonin, Tagara root, and soothing botanicals helps you unwind and wake up refreshed. Because a superwoman needs her super sleep! 🌙 #RestRestoreRecharge
• •Juggling work, life, and wellness? Nyumi makes it easier. Tasty, science-backed gummies for hair, skin, sleep & more. Specifically formulated for women's needs. Nutrition that fits your life! #Nyumi #WomensHealth #NutritionSimplified