Brand Tone

Humorous, playful, direct, and lighthearted with a casual and slightly cheeky undertone.

Brand Values

• •Personalization and Individuality
• •Humor and Fun
• •Customer Satisfaction
• •Simplicity

Best Practices

• •Embrace the Humor: Always lean into the playful, witty, and slightly cheeky side of the brand. The copy should make the reader smile or chuckle.
• •Stay Direct and Simple: Avoid corporate jargon or overly flowery language. Get straight to the point: what the product is and how it can be customized.
• •Focus on the "Why": The copy should highlight the reason for the purchase – a laugh, an inside joke, a memorable gift for a specific occasion (anniversary, bachelorette party, etc.).
• •Use Casual Language: Write as if you're talking to a friend. Use contractions (like "you're" and "it's") and a conversational style to feel relatable and approachable.
• •Let the Product Do the Talking: Since the products are visual and often rely on the customer's own text, the brand's copy should act as a frame—setting the stage for the customer's creativity without overshadowing it. The copy should be confident but not arrogant, letting the novelty of the personalized item be the star.

Social Perception

Perceived as a reliable and efficient online shop for funny, personalized gag gifts and novelty items, particularly for occasions like anniversaries, Valentine's Day, and bachelorette parties.

Copy Examples

• •Headline: Don't Just Say It. Print It. Body: Why give a boring gift? Put your love, your inside joke, or your wildest idea on a pair of custom booty shorts or boxers. Perfect for anniversaries, laughs, or just because. Design yours now and get a reaction you'll never forget. #NYSTASH #CustomGifts #FunnyUnderwear
• •Title: Custom Face Socks - Put a Smile on Their Feet Description: Ready to become a permanent fixture in their sock drawer? Upload a photo of your face (or their favorite pet!) and we'll plaster it all over a pair of comfy, high-quality socks. The perfect gift for the person who has everything... except for socks with your face on them.
• •Subject: Get a Little Cheeky This Valentine's. Body: Roses are red, violets are blue, but a pair of panties with your name on them is something new. This Valentine's Day, skip the clichés and give a gift that's equal parts hilarious and heartfelt. Our custom underwear is waiting for your personal touch. Order by [Date] for guaranteed delivery!
• •Headline: New In: Personalized 'Property Of...' Boxers! Body: Stake your claim in the comfiest way possible! Our best-selling 'Property Of...' boxers are fully customizable and guaranteed to get a laugh. Made from soft, breathable fabric, they're the perfect gag gift for your boyfriend or husband. Check out the listing to create your pair today!
• •Text: Gifts that are as unique as your sense of humor. From custom panties to hilarious socks, find the perfect personalized present at NYSTASH.