Brand Tone

Aspirational & Elegant, Inclusive & Celebratory, Personalized & Accessible, Modern & Innovative, Community-Oriented & Engaging, Knowledgeable & Passionate

Brand Values

• •Connectivity: Connecting cultures, creators (designers), and consumers worldwide.
• •Personalization: Believing that clothing should be unique to the individual, offering customization and made-to-measure options.
• •Accessibility: Making luxury South Asian fashion available to a global audience through technology and curated experiences.
• •Celebration of Heritage & Craftsmanship: Championing the art, tradition, and innovation of South Asian design.
• •Individuality & Diversity: Encouraging customers to embrace their unique style and celebrating diverse expressions of fashion.
• •Customer Focus: Striving to provide a positive experience and seeking customer feedback for improvement.
• •Innovation: Investing in technology and novel approaches (like NYFW showcases) to elevate the brand and the designers they represent.

Best Practices

• •Maintain a Consistent Voice of Inclusive Luxury: Always balance aspirational and high-fashion language with an inviting, inclusive tone that celebrates diversity and personal expression. Ensure that while showcasing luxury, the message of accessibility (through global reach and personalization) remains clear.
• •Emphasize Storytelling and Craftsmanship: Go beyond just showcasing products. Tell the stories behind the designers, the craftsmanship involved in each piece, and the cultural significance of the styles. This reinforces the values of heritage and artistry.
• •Highlight Personalization at Every Opportunity: Consistently remind the audience about the made-to-measure services and the ability to customize outfits. Use phrases like "Crafted for you," "Your vision, our expertise," or "Perfectly personalized."
• •Foster Community Engagement: Continue to actively engage with the audience across all platforms. Ask questions, run polls, feature user-generated content (with permission), and respond to comments and messages promptly to reinforce the community-oriented and customer-focused aspects of the brand.
• •Showcase Global Reach and Local Connection: While emphasizing the global accessibility of South Asian fashion, also highlight tangible connections like the NYC studio and events. This balances the digital marketplace aspect with real-world experiences, building trust and a stronger brand presence.

Social Perception

Positive & Growing, Elevating South Asian Fashion, Resource for Special Occasions, Trusted & Customer-Oriented, Innovative Marketplace

Copy Examples

• •Instagram Post (Showcasing a new bridal lehenga): Image: Stunning, detailed shot of a model in a new bridal lehenga. Your forever begins with a masterpiece. ✨ Discover the [Designer Name] bridal lehenga, where timeless tradition meets breathtaking artistry. Each stitch tells a story, each detail designed to make your moment unforgettable. Personalize it to your dream, exclusively at NYRAA. Tap the link in bio to explore the collection and book your bridal consultation. Hashtags: #NYRAA #SouthAsianBride #BridalLehenga #IndianWedding #DesignerWear #MadeToMeasure #LuxuryFashion #CulturalElegance
• •Website Banner (Promoting NYRAA Fashion Week Collection): From the Runways of NYC to Your Wardrobe. ✨ Experience the exclusive NYRAA Fashion Week collection. Shop iconic looks from leading South Asian designers and own a piece of fashion history. Limited availability. Discover Now.
• •Email Subject Line (New Designer Alert): Just Landed: Meet [Designer Name] – The Future of South Asian Couture at NYRAA!
• •TikTok Video Script (Stylist Tip): (Upbeat, engaging music. Stylist speaking to camera, holding up two different dupattas.) Stylist tip! ✨ Wondering how to elevate your festive look? It's all in the drape and details! At NYRAA, we help you find that perfect piece AND show you how to make it uniquely yours. From custom tailoring to styling advice, we're here to connect you with the magic of South Asian fashion. What look are you dreaming of for your next event? Let us know in the comments! 👇 #NYRAAStyle #SouthAsianFashion #DesiFashion #StylistTips #CustomMade #ShopNyraa
• •LinkedIn Post (Company Update/Mission Focused): At NYRAA, we're driven by a passion to connect worlds through fashion. Our recent NYRAA Fashion Week in NYC was a testament to the incredible talent of South Asian designers and the global appetite for their artistry. We're proud to be the bridge, making bespoke, luxury South Asian fashion accessible, personalized, and celebrated worldwide. Learn more about our mission and discover our curated designer collections at shopnyraa.com. #NYRAA #SouthAsianDesign #GlobalMarketplace #FashionInnovation #CulturalConnectivity #LuxuryRetail