Brand Tone

Professional, Authoritative, Innovative.

Brand Values

• •Security
• •Innovation
• •Efficiency
• •Safety
• •Integration

Best Practices

• •Speak to the Enterprise, Not the Consumer: Always frame the benefits in terms of business outcomes: ROI, security, compliance, and efficiency. Avoid the futuristic, consumer-focused language of the past.
• •Lead with the Problem, Solve with the Product: Start your copy by identifying a critical pain point for industrial or enterprise clients (e.g., security risks, compliance headaches, productivity loss). Then, introduce Nymi as the specific solution.
• •Use Authoritative and Precise Language: Employ industry-specific terminology correctly (e.g., "zero-trust authentication," "IIoT ecosystem," "unphishable MFA"). This builds credibility with a knowledgeable audience.
• •Focus on "Hands-Free" and "Seamless": These are powerful differentiators in an industrial context where workers need to be mobile and unencumbered. Emphasize how the wearable nature of the solution enhances natural workflows.
• •Maintain Platform-Specific Tone: While the overall tone is professional, adjust the formality for each platform. LinkedIn content can be more in-depth and formal (case studies, white papers), while a Tweet should be concise and direct, using relevant hashtags to increase visibility within the industry.

Social Perception

Within the Enterprise/Tech Industry: Nymi is perceived as a serious technology provider and a pioneer in wearable biometric authentication. The acquisition by Innominds solidified its position as a credible enterprise solution. Partners and clients see it as a high-tech component of digital transformation strategies.

Copy Examples

• •Is Your Digital Transformation Putting Your Workers at Risk? In the race to digitize, security gaps can emerge, especially on the factory floor. The Nymi Connected Worker Platform provides unphishable, hands-free authentication to ensure that only authorized personnel can access critical systems and machinery. Secure your workforce, secure your data. #IndustrialIoT #DigitalTransformation #WorkplaceSafety
• •Seamless Security for the Industrial Workforce. Empower your connected workers with Nymi's hands-free, continuous biometric authentication platform. Increase productivity and eliminate threats.
• •Subject: Beyond the Password: Securing Your Connected Workforce
• •Nymi's core technology leverages a unique biometric signature to provide continuous, zero-trust authentication. Deployed via a comfortable wearable, our platform integrates with existing IAM and ERP systems to deliver a frictionless user experience without compromising security.
• •We're at #IndustrialTech2025 showcasing how hands-free, biometric authentication is revolutionizing productivity and safety in manufacturing. Visit Booth 7A to see the Nymi Connected Worker Platform in action. #IIoT #SmartFactory