Brand Tone

Curated, direct, and aspirational

Brand Values

• •Quality Curation
• •Sustainability
• •Timeless Style
• •Simplicity

Best Practices

• •Lead with the Unique Feature: Start captions and descriptions with the most compelling detail of the garment—be it the decade, the designer, the fabric, or a unique design element.
• •Use a "Curated & Confident" Voice: Write as a fashion curator, not just a seller. Use confident, declarative sentences. For example, instead of "We think you'll like this," write "A foundational piece for any wardrobe."
• •Bridge Vintage and Modern: Explicitly connect vintage pieces to modern style. Use phrases like, "The 70s silhouette that's right on trend" or "Timeless tailoring for the contemporary closet."
• •Keep it Scannable: Use short sentences and line breaks in social media captions. On the website, use bullet points for product details like measurements and materials to ensure information is easy to digest.
• •Subtly Emphasize Sustainability: Weave in the value of second-hand without being preachy. Use phrases like "pre-loved," "style with a story," or "circular fashion" to reinforce the brand's sustainable credentials.

Social Perception

Niche, stylish, and trustworthy source for high-quality second-hand and vintage clothing, catering to fashion insiders who appreciate both vintage and modern designer labels. Perceived as professional, reliable, and having a sophisticated, European chic feel.

Copy Examples

• •Bold shoulders, timeless silk. This 80s vintage blouse is a statement in effortless power. Perfect for the modern wardrobe. Shop the collection via link in bio.
• •Style that tells a story. At Nylon Fashion Vintage, we curate timeless pieces that are worth loving again. Give fashion a second life. Discover our new arrivals.
• •The Autumn Edit. A handpicked collection of vintage wool, classic denim, and statement outerwear. Curated for the season ahead.
• •Some classics never fade. We only consign pieces we love, like this vintage leather crossbody from [Brand Name]. Quality that lasts. See it in our Lund boutique or find it online.
• •New Arrivals: Vintage Ganni, Acne, and Timeless Treasures