Brand Tone

Playful & Humorous, Friendly & Approachable, Enthusiastic & Passionate, Caring & Responsible

Brand Values

• •Love for Cats
• •Creativity & Uniqueness
• •Quality
• •Customer Satisfaction
• •Fun & Joy
• •Animal Welfare/Health

Best Practices

• •Embrace "Cat Language": Incorporate cat-related puns, playful meows, purrs, and feline-centric humor where appropriate. Keep it light-hearted and fun.
• •Speak as a Fellow Cat Lover: Use "we" and "us" to create a sense of community. Share anecdotes or relatable cat owner experiences. Show genuine understanding and passion for cats.
• •Maintain Enthusiasm: Let the excitement for the products and the love for cats shine through in the language. Use exclamation points and positive adjectives.
• •Balance Humor with Information (especially for BARF diet): While being playful, ensure that key product benefits (quality, natural ingredients, health for BARF; unique designs, comfort for apparel) are clearly communicated. For the food, the humorous tone can draw people in, but the underlying message must be about health and quality.
• •Be Visually Consistent with Copy: Ensure the playful and enthusiastic tone of the copy is matched by equally fun, vibrant, and cat-focused visuals in social media posts and on the website. The copy and visuals should work together to tell the brand's story.

Social Perception

Fun, quirky, and relatable by cat enthusiasts. High quality, trustworthiness, and a brand that genuinely cares about cat health.

Copy Examples

• •Headline: Warning: May Spontaneously Start Talking About Cats. Body: Our new [Product Name] is here, and it’s so purrfect, it’ll have you sharing cat facts with strangers. Embrace the feline fanatic within! #ElGatoBarfi #CatObsessed
• •Headline: Fluent in Meow and Sarcasm. Body: For the cat parent who’s as sassy as their furry overlord. Shop our collection of witty [Product Type] and let your (and your cat's) personality shine. What’s your cat’s sassiest trait? Tell us below! 👇 #TheBarfiLife #SassyCats
• •Headline: Unlock Maximum Cuddle Potential. Body (Apparel): Our cozy [Apparel Name] is scientifically proven* to make you 100% more huggable by your feline friend. (*Okay, maybe not scientifically, but it’s REALLY soft.) Get yours and get purring! #CuddleChampion #ElGatoBarfiStyle
• •Headline: Is Your Cat Judging Your [Outfit/Food Choices]? Probably. Body (Apparel): At least make sure your cat-themed gear is on point. El Gato Barfi: Approved by the fussiest of felines (we think). Shop the look! #CatApprovedFashion #JudgingYouWithLove
• •Headline: Life Goal: Spoil My Cat. Body: Whether it's with the coolest cat-itude apparel or the healthiest, tastiest meals, El Gato Barfi is here to help you achieve peak cat-parent status. Because they deserve nothing but the best (and maybe a little extra). #SpoilYourCat #ElGatoBarfiLove