Brand Tone

Playful, Practical, and Witty

Brand Values

• •Simplicity
• •Convenience
• •Practicality
• •Individuality/Self-Care (with a humorous twist)
• •Quality

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., witty, empathetic, direct, playful) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The humor and practicality of Singleware appeal to busy individuals, students, or anyone looking for convenient meal solutions. Tailor the tone to resonate with their experiences.
• •Use Signature Phrases (Sparingly): Incorporate recurring playful phrases or concepts (like "The Onely Bowl," "End Sad Single Meals") consistently but avoid overuse to keep them fresh.
• •Read Everything Aloud: Before publishing, read the copy aloud. Does it sound like your brand? Does it flow naturally and convey the intended emotion and message? This helps catch awkward phrasing or tonal inconsistencies.
• •Review and Adapt: Regularly review your content across all platforms. Is the tone consistent? Is it still resonating with your audience? Be open to slight adaptations as the brand evolves, but always keep the core values and personality in mind.

Social Perception

Positive, Niche Appeal, Modern and Clean, Limited Mainstream Awareness

Copy Examples

• •Headline for Social Media Ad: Stop wrestling with giant serving bowls for your solo supper. Meet Singleware - the bowl that gets you (and your portions).
• •Product Description Snippet: The Onely Bowl: Because your 'me-time' meal deserves its own throne. Perfectly portioned, ridiculously easy to clean. Yes, you *can* have it all (in one bowl).
• •Email Subject Line: Your microwave called. It misses Singleware.
• •Instagram Caption: Eating solo tonight? Make it an occasion, not an afterthought. Our Onely Bowl is here to upgrade your single-serve game. ✨ #Singleware #OnelyBowl #MealtimeMadeEasy #PortionControlWin
• •Website Banner Text: Singleware: For when you're cooking for one, but still want to feel like a culinary king or queen (of your own perfectly-sized portion).