Brand Tone

Empowering, Confident & Assertive, Playful & Humorous, Sensual & Graceful, Direct

Brand Values

• •Female Empowerment & Strength: Celebrating women and their fight for rights.
• •Self-Esteem & Self-Worth: Reminding women of their inherent value.
• •Authenticity & Individuality: The right to be oneself, unique and diverse.
• •Boundary Setting & Self-Preservation: Advocating for personal boundaries as a form of self-care.
• •Femininity & Sensuality: Highlighting and respecting feminine shapes and sensuality with grace.
• •Humor & Playfulness: Injecting a lighthearted approach to serious messages.

Best Practices

• •Always Empower, Never Diminish: Every piece of copy should uplift and reinforce the strength and autonomy of women. Avoid language that could be perceived as victimizing or pandering.
• •Embrace Confident Language: Use strong verbs, direct statements, and an assertive voice. Reflect the brand's stance on setting boundaries and self-assurance.
• •Inject Playful Wit (Appropriately): While the core message is serious, maintain the "touch of humor" mentioned in the mission. This can be through wordplay, a winking tone, or by leveraging the provocative nature of the brand name.
• •Speak to Individuality and Authenticity: Highlight how the clothing allows the wearer to express their unique self, rather than conforming to external expectations.
• •Maintain a Red Thread to the Mission: Regularly revisit the "About Mission" page and ensure all copy, from product descriptions to social media posts, aligns with the foundational principles of celebrating women's strength, rights, and the art of setting boundaries.

Social Perception

The brand's own messaging clearly projects an image of empowerment and bold femininity. The Instagram presence aims to cultivate this image. The brand name itself is provocative and likely memorable, intended to spark curiosity and convey a strong message of independence.

Copy Examples

• •Headline: Your Style. Your Rules. Their Business? Not Anymore. Body: Step into your power with pieces designed to celebrate your strength and your beautiful boundaries. Who needs approval when you have conviction?
• •Instagram Caption (with an image of a woman looking confident in their clothing): They'll ask where you got it. Tell them it's 'Not Your Business,' but your confidence? That's all you. 😉 #NYBstyle #SetYourBoundaries #OwnYourStory
• •Product Description Snippet (for a dress that accentuates curves): Embrace every curve, every line that makes you, *you*. This isn't just a dress; it's a statement. Designed to honor your form with grace and a hint of daring. The rest? Well, that's Not Your Business.
• •Email Subject Line: Dare to Define Yourself. Body Intro: Tired of fitting in? Good. We design for women who stand out, who know their worth, and aren't afraid to draw the line. Discover new arrivals that speak your language.
• •About Us Blurb (short version for social media): Not Your Business: Crafting fashion that empowers women to own their narrative, celebrate their strength, and set their boundaries with unapologetic style and a touch of humor. Because your life is your masterpiece.