Brand Tone

Professional & Knowledgeable, Trustworthy & Reliable, Approachable & Friendly, Promotional & Sales-Oriented, Modern & Trendy (on social media)

Brand Values

• •Quality
• •Customer Focus & Service
• •Expertise & Education
• •Accessibility
• •Community Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., Professional, Trustworthy, Friendly, Educational, Bilingual where appropriate) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Clarity and Expertise: Always aim to provide accurate, helpful information, whether describing a product or offering advice. Use industry-correct terms when addressing professionals, but explain them simply for retail customers.
• •Maintain Bilingual Consistency (English/Spanish): Given the Miami market, ensure key communications and social media engagement are available and natural-sounding in both English and Spanish. This shows inclusivity and understanding of the local customer base.
• •Emphasize Trust and Reliability: Subtly weave in mentions of years of experience, commitment to quality, and customer success stories or testimonials where appropriate.
• •Be Approachable and Responsive: Encourage interaction on social media by asking questions and responding to comments and messages promptly and courteously, reflecting the "exceptional customer service" value. Use a friendly yet professional closing in communications.

Social Perception

Positive for Product Selection & Service, Trusted Local Business, Go-To for Professionals & Serious Amateurs, Online Presence is Informative but could be more engaging on newer platforms like TikTok.

Copy Examples

• •✨ Just Landed! ✨ Discover the latest innovation from [Brand Name], now available at NY Beauty Miami! Perfect for professionals and beauty lovers alike. Elevate your artistry. Profesionales y amantes de la belleza, ¡descubran la innovación! Link in bio to shop! #NYBeautyMiami #ProfessionalHairCare #NewArrival #MiamiBeauty #[BrandName]
• •Salon Owners & Stylists! ✂️ For over 25 years, NY Beauty Miami has been your trusted partner for high-end, salon-exclusive brands and supplies. Stock your salon with the best. Wholesale accounts available. Learn more: [Link to Wholesale Info] #NYBeautySupply #SalonProfessional #MiamiStylist #BeautyWholesale #TrustedSupplier
• •Your Vision, Our Expertise. NY Beauty Miami: Supplying top-tier professional beauty products and education to empower your craft for 25+ years. Shop now or visit our experts in-store!
• •Hello Beauty Pro! 👋 Get ready for [Season/Event] with our top picks for [Problem/Solution, e.g., Frizz Control/Shine Enhancement]. This week, save 15% on all [Brand/Category] products + expert tips on our blog for achieving flawless results. Your success is our priority. Shop & Learn: [Link]
• •(Visual: Quick demo of a product) Quick Tip from NY Beauty Miami! Struggling with [common beauty issue]? Try [Product Name]! ✨ Un consejo rápido: ¿Luchando con [problema]? ¡Prueba [Nombre del Producto]! Available online and in-stores. #BeautyTips #NYBMiami #ProfessionalBeauty #QuickTutorial #MiamiBeautySupply