Brand Tone

Warm, Authentic, and Community-Oriented.

Brand Values

• •Natural & Plant-Based
• •Handcrafted Quality
• •Transparency
• •Community Focus
• •Customer Care & Well-being
• •Eco-Consciousness
• •Purpose-Driven Beauty

Best Practices

• •Tell Your Origin Story Often: Weave elements of La Shonda’s journey and the brand's "why" into different content pieces. This reinforces authenticity and the "care" aspect.
• •Use "We" and Inclusive Language: Foster a sense of community by using "we" (referring to the Nyah Beauty team/community) and addressing the audience directly and warmly (e.g., "your skin will love," "welcome to the family").
• •Highlight "Handcrafted" and "Natural Ingredients": Consistently emphasize these core differentiators. Use descriptive, sensory language when talking about ingredients and scents (e.g., "intoxicating scents of ripe apples, luscious black coconuts").
• •Show, Don't Just Tell, Community Involvement: Share stories and images from workshops, local events, and collaborations. Feature other entrepreneurs or community members when relevant. This demonstrates the "community-oriented" value in action.
• •Maintain a Helpful and Approachable Voice: Whether responding to comments, writing product descriptions, or crafting social media posts, ensure the tone is helpful, informative, and friendly, as if speaking to a neighbor or friend. This reflects the brand's roots and the founder's personal touch.

Social Perception

Trusted for Natural Skincare, Authentic and Passionate Founder, Community-Minded, Positive Customer Experience, Appreciation for Sensory Experience.

Copy Examples

• •Instagram Post (Image: Close-up of a textured soap bar with herbs): From our hands to yours. ✨ Each bar of Nyah Beauty soap is a little piece of our heart, handcrafted with the plant-based ingredients your skin will love. We started this journey to bring gentle, effective skincare to our own family, and now we’re honored to share it with yours. What’s your favorite natural scent? #NyahBeauty #HandcraftedSoap #PlantBasedSkincare #NewarkMakers #BeautyWithAPurpose
• •Facebook Ad (Image: Diverse group of smiling women at a Sip & Soap event): More than just skincare, it's community. ❤️ Join us for a Nyah Beauty Sip & Soap workshop and discover the joy of creating something beautiful with your own hands, surrounded by friendly faces. We believe in the power of connection and the simple happiness of shared experiences. Tag a friend you’d love to bring! Link in bio for upcoming dates. #NyahBeautyEvents #SipAndSoap #CommunityLove #NewarkNJ #HandmadeHappiness
• •Product Description (for a body lotion): Wrap your skin in a comforting embrace. Our [Product Name] lotion is lovingly made in small batches, blending nourishing plant butters with [key ingredients] to soothe and hydrate even the most delicate skin – just like La Shonda first created for her mom. Because we believe everyone deserves skincare that makes them feel good, inside and out. Gentle, effective, and always made with purpose. #NyahPledge #NaturalLotion #SensitiveSkinFriendly #ShopSmall
• •Email Newsletter Snippet (Subject: A little warmth for your week from Nyah Beauty): Hey [Customer Name], just a little note from our Newark studio to yours! We’ve been busy bees crafting your favorite natural goodies and thinking about all the things that make our Nyah Beauty family so special – that includes you! Remember, our pledge is to always use ingredients you can recognize and trust. Feeling good in your skin is a beautiful thing. Explore our latest batch of [New Product/Featured Product] and bring a little handmade joy to your day. [Link to Product]
• •Website "About Us" Refresh Snippet: Nyah Beauty began with a simple act of love: a daughter making soap for her mother’s sensitive skin. That homespun care is still at the heart of everything we do here in Newark, NJ. We’re more than just a skincare brand; we’re a community of makers, dreamers, and believers in 'beauty with a purpose'. From plant-based ingredients to hands-on workshops, we’re here to help you nurture your skin and connect with a little everyday magic. Welcome to the family!