Brand Tone

Authentic and evolving

Brand Values

• •Authenticity
• •Emotional connection
• •Continuous improvement
• •Diversity
• •Adaptability

Best Practices

• •Share authentic stories to foster emotional connections.
• •Actively solicit feedback to iteratively refine the brand voice.
• •Ensure the brand voice remains consistent with core principles during evolution.
• •Showcase diversity to connect with a broader audience.
• •Maintain an adaptable approach to reflect the brand's evolution while preserving its core values.

Social Perception

Relatable and inclusive

Copy Examples

• •"Sharing real stories, connecting hearts."
• •"Your feedback shapes our voice."
• •"Evolving, yet rooted in our values."
• •"Celebrating diversity, one story at a time."
• •"Real stories, real connections."