Brand Tone

Professional, direct, subtly passionate, and community-focused (behind the persona).

Brand Values

• •Quality Storytelling & Voice Acting
• •Authenticity to Source Material (SCP Foundation)
• •Community Engagement
• •Creativity and Artistic Expression
• •Respect for Creative Commons

Best Practices

• •Maintain a professional and direct tone for all product descriptions and transactional information.
• •Balance in-character persona with occasional personal messages from Aaron McKee to build a stronger connection with the community.
• •Acknowledge and appreciate the audience's support and passion for SCP content.
• •Ensure product descriptions highlight specifics that appeal to a discerning audience familiar with SCP lore.
• •Consistently deliver high-quality narrations and content that adds value to the original SCP source material.

Social Perception

A highly respected narrator, trusted figure in the SCP community, and a go-to source for quality SCP readings.

Copy Examples

• •"Secure Payments. Shop confidently knowing your transactions are protected."
• •"Worldwide Shipping Available. We deliver SCP containment procedures and Volgun merchandise to your doorstep, no matter where you are."
• •"TheVolgun - Providing quality SCP narrations since 2013. Thank you for your continued support!"
• •"Official TheVolgun Merchandise - Show your support for Site-42 and quality SCP content creation."
• •"Return Policy: Free Return or Exchange or money back guarantee"