Brand Tone

modern, forward-thinking, and solution-oriented. enthusiastic, helpful, and aspirational

Brand Values

• •Innovation
• •Quality/Effectiveness
• •Customer Empowerment/Problem-Solving
• •Modernity/Trendiness
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., innovative, friendly, witty, sophisticated), and "do's and don'ts" for communication. Share this with anyone creating content.
• •Focus on Benefits, Driven by Innovation: Instead of just listing features, explain how the innovative aspect of each product benefits the customer directly. Use storytelling to show the product in action, solving a problem or enhancing life.
• •Use Consistent Language and Terminology: If the brand is about "innovation," "smart solutions," "the future," etc., these concepts should be woven naturally throughout all copy, from product descriptions to social media posts.
• •Maintain a Positive and Forward-Looking Outlook: The copy should reflect enthusiasm for new ideas and possibilities. Avoid overly negative or critical language, unless it's to highlight a problem your innovative product solves.
• •Engage with an Innovative Spirit: In social media and customer interactions, be open to new ideas, respond creatively, and reflect the brand's commitment to being forward-thinking. Ask questions that spark curiosity and conversation about new ways of doing things.

Social Perception

cutting-edge, resourceful, and a go-to for new and interesting items

Copy Examples

• •Headline: Tired of the same old? Discover Total Inova and upgrade your everyday! Body: At Total Inova, we search the globe for the latest innovations that make life easier, smarter, and more fun. Step into the future, today. Call to Action: Shop New Arrivals!
• •Headline: Problem Solved. Innovation Delivered. That's Total Inova. Body: From smart home solutions to ingenious kitchen gadgets, find what you didn't even know you needed. Experience the Total Inova difference. Call to Action: Explore Our Collections!
• •Headline: Don't just keep up. Stay ahead with Total Inova. Body: Why settle for ordinary? Our curated selection of innovative products is designed for those who value smart design and cutting-edge technology. Call to Action: Be an Innovator!
• •Headline: Total Inova: Your Home for a Brighter, Better Tomorrow. Body: We believe innovation should be for everyone. Discover affordable and impactful products that bring a touch of genius to your home and lifestyle. Call to Action: Find Your Next Favorite Thing!
• •Headline: Smart Living Starts at Total Inova. Body: Explore a world of clever solutions and innovative designs that simplify your routines and inspire your creativity. Welcome to Total Inova. Call to Action: Discover Smart Solutions!