Brand Tone

Professional & Knowledgeable, Friendly & Approachable, Community-Oriented & Inclusive, Value-Driven, Trendy & Visually Appealing

Brand Values

• •Quality Products
• •Customer Service
• •Competitive Pricing
• •Family-Owned
• •Accessibility
• •Community Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., professional yet friendly, informative, enthusiastic, inclusive). Provide examples of do's and don'ts.
• •Know Your Audience: Tailor the tone slightly for different platforms while keeping the core voice consistent. For instance, Instagram might be more informal and visual, while email newsletters to professionals might be slightly more formal but still approachable.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email communications, and any in-store signage is harmonious. This builds brand recognition and trust.
• •Use Inclusive Language: Reflect the brand's value of community connection by using language that is welcoming to all, and continue bilingual efforts where appropriate (like on social media catering to the local Vietnamese-speaking community).
• •Train Your Team: Anyone responsible for creating content or interacting with customers (including social media managers and customer service reps) should be familiar with and embody the brand's tone of voice. Regular check-ins or training can help maintain consistency.

Social Perception

Positive, Reliable Supplier for Nail Professionals and Enthusiasts, Locally Recognized, Engaged with Nail Trends

Copy Examples

• •✨ Just landed! ✨ Get ready to elevate your nail game with the latest collection from [Brand Name]! 😍 Professional quality, vibrant colors, and endless possibilities. SWIPE to see the magic! Available online & in-store. #OrchidBeautySupply #NailGoals #NewNailProducts #ProfessionalNails #[BrandName]
• •Your Artistry Starts Here. Shop Top-Tier Nail Supplies at Orchid Beauty Supply. Enjoy 15% Off Your First Order! Quality products, expert support.
• •Hello Tacoma nail techs & beauty lovers! 👋 What are your go-to products for stunning summer nails? Share your faves below! We love seeing your creativity. P.S. Check out our latest arrivals for some fresh inspo! #NWBeautySupply #OrchidBeautySupplyTacoma #NailCommunity #SupportLocalTacoma
• •Dear Valued Professional, at Orchid Beauty Supply, we're committed to bringing you the best brands at competitive prices. This week, explore exclusive deals on [Specific Product Category, e.g., Gel Polishes] and stock up your salon for less. Your success is our priority!
• •Q&A Time! 💅 Got questions about achieving the perfect [Nail Technique, e.g., chrome finish]? Or need advice on the best products for sensitive clients? Ask us anything! Our experts are here to help. #NailTips #AskAPro #OrchidBeautySupplies