Brand Tone

Professional and Authoritative, Reliable and Supportive, Innovative, Partner-Oriented

Brand Values

• •Quality and Craftsmanship
• •Partnership and Support
• •Innovation and Breadth of Offering
• •Reliability and Speed
• •Sustainability

Best Practices

• •Maintain a Professional Lexicon: Use industry-standard terminology confidently. Avoid overly casual slang or jargon that your dealer network may not appreciate.
• •Emphasize Partnership and Support: Frame communications around how Orbus helps its dealers succeed. Use words like "partner," "support," "your success," and "we provide."
• •Highlight Quality and Reliability: Consistently integrate messaging about product quality, US manufacturing (where applicable), and dependable service into product descriptions, company bios, and service communications.
• •Showcase Innovation and Breadth: Regularly introduce new products and capabilities. Use language that conveys forward-thinking and comprehensive solutions (e.g., "state-of-the-art," "extensive range," "customizable solutions").
• •Be Clear and Informative: Provide dealers with all necessary information concisely and accurately. Focus on benefits and solutions rather than just features. Ensure calls to action are clear for a trade audience (e.g., "Access Dealer Portal," "Download Catalog," "Contact Your Rep").

Social Perception

Industry Leader, Go-To Resource for Dealers, Manufacturer Focus, Commitment to Growth

Copy Examples

• •Headline (Product Focus): "Unveil Your Vision: Cutting-Edge Display Solutions, Crafted for Impact. Partner with Orbus."
• •Social Media Post (Company News): "We're thrilled to announce the expansion of our eco-friendly display line! 🌱 Helping our partners offer sustainable choices without compromising on quality. Learn more about our commitment to a greener future. #OrbusDisplays #SustainableExhibits #TradeShowSolutions"
• •Website About Us Snippet: "As North America's premier trade-only supplier of visual communications solutions, Orbus Display Group empowers your success with an unparalleled selection, swift turnarounds, and dedicated partnership. Your vision, our expertise."
• •Email Subject Line (to Dealers): "New Product Launch: Elevate Your Clients' Brands with Orbus' Latest Innovations!"
• •Product Description Intro: "Engineered for excellence and designed for impact, our [Product Name] series offers unmatched durability and vibrant graphics, ensuring your clients stand out. Rely on Orbus quality for every event."