Brand Tone

Artisanal & Passionate, Friendly & Approachable, Personalized & Custom, Playful & Relatable, Quality-Conscious

Brand Values

• •Personalization
• •Craftsmanship & Quality
• •Love & Care
• •Creativity
• •Sustainability (implied)
• •Authenticity/Transparency

Best Practices

• •Always Emphasize "Handmade" and "Personalized": These are core differentiators. Use phrases like "crafted by hand," "uniquely yours," "made to order," "your design."
• •Maintain a Warm and Friendly Voice: Use contractions, address the audience directly (you/your, tu/tuo), and incorporate positive, emotive language. Emojis can be used appropriately on social media.
• •Highlight Quality and Care: Mention the quality of materials (e.g., "soft organic cotton," "durable DMC threads") and the care taken in creation ("stitched with precision," "made with love and attention to detail").
• •Tell a Story (Even a Small One): Connect the products to the people or occasions they are for. For example, "Imagine their smile when they unwrap this custom-embroidered [product]..."
• •Be Authentic and Relatable (especially on informal platforms): Share glimpses of the creative process, the passion behind the brand, and even the relatable ups and downs of a small business, as seen on TikTok. This builds connection and trust.

Social Perception

Customers and the online audience likely perceive FiloVago as a small, artisan business offering charming, personalized embroidered gifts. The "handmade" aspect is central to its appeal, suggesting uniqueness and care in each product. The owner, Ilaria, comes across as personally involved and passionate about her craft. The brand is seen as a source for thoughtful and unique gifts, especially for occasions or for loved ones (including pets). The engagement on TikTok, including responses to trends and sharing the "behind-the-scenes" of an artisan, likely fosters a relatable and approachable image.

Copy Examples

• •Instagram Post (New Baby Product): "Welcome little one with a touch of handmade love! 👶✨ Our new personalized baby rompers are crafted from the softest organic cotton and embroidered with your chosen name or sweet design. Create a keepsake they'll cherish forever. DM us to start designing! #FiloVago #HandmadeWithLove #PersonalizedBabyGift #RicamoNeonato"
• •TikTok Video Idea (Process Video): (Video shows close-up of embroidery machine stitching a pet's name on a bandana) Text overlay: "Making something pawsitively special for a furry friend! 🐾❤️ Your ideas, our threads. What should we embroider next? #FiloVago #CustomPetGear #EmbroideryArt #HandmadeTailWags #RicamoAnimali"
• •Website Banner (Holiday Promotion): "Gifts as unique as they are! ✨ This festive season, give the magic of personalized embroidery. From cozy home items to special tokens for your loved ones, let FiloVago add that handmade touch. Order by [Date] for guaranteed holiday delivery! #FiloVago #RegaliPersonalizzati #FattoAManoConAmore #NataleConFiloVago"
• •Facebook Ad (Targeting Small Businesses): "Elevate your brand with custom embroidered aprons, uniforms, or client gifts! 🧵At FiloVago, we bring your logo or message to life with quality craftsmanship. Perfect for cafes, boutiques, and artisans. Let's create something unique together! Learn more at filovago.it. #FiloVagoBusiness #CustomEmbroidery #Branding #ArtisanMade"
• •Instagram Story (Interactive Q&A): "Ever wondered how your personalized embroidery comes to life? ✨ Ask Ilaria anything about the FiloVago process, design ideas, or her favorite threads! Drop your questions below 👇 #AskFiloVago #BehindTheSeams #ArtisanLife #CustomMade"