Brand Tone

Confident & Bold, Trendy & Fashion-Forward, Aspirational & Glamorous, Direct & Clear, Youthful & Energetic

Brand Values

• •Style & Trendiness
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Confidence
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Define core personality traits, key terminology, and a 'do/don't' list for language.
• •Always Circle Back to 'Envy': Remind the customer that wearing these clothes will make them stand out and be admired.
• •Emphasize 'Made in Italy': Weave it into product descriptions, social media posts, and website copy.
• •Stay Visually Consistent with Tone: Match the confident, trendy, and aspirational tone in the copy with high-quality visuals.
• •Listen and Adapt: Pay attention to audience interaction and allow for slight tonal adjustments for different platforms while staying true to the overall brand voice.

Social Perception

Positive (among followers), Desirable, Niche or Emerging, Potential for Confusion

Copy Examples

• •Instagram Post (New Dress Arrival): Stop traffic. Steal stares. Our new [Dress Name] has arrived. Crafted in Italy, designed to make you unforgettable. 🔥 Dare to be envied? Shop link in bio. #EnvyWear #MadeInItaly #NewCollection #StatementDress #ItalianFashion
• •Facebook Ad (General Brand Awareness): Tired of blending in? EnvyWear delivers unique, trend-setting fashion, straight from Italy to your wardrobe. ✨ Discover pieces that speak your style and turn heads. Worldwide express shipping. What will they envy you in next? Shop Now: www.envywear.it #EnvyWearStyle #BeTheEnvy #TrendyFashion #ItalianMade #FashionForward
• •Website Banner (Homepage): ENVYWEAR: Italian Craftsmanship. Global Envy. Explore the latest trends, designed for the woman who owns her style.
• •Email Subject Line (Sale Promotion): ✨ Instant Glamour: Your Envy-Worthy Wardrobe Update is Here (at a Price You'll Love!)
• •Instagram Story (Behind the Scenes/Styling Tip): (Visual: Quick clips of a new top being styled in 2 different ways) Text Overlay: From Milanese streets to your next night out. Our [Top Name] does it all. How would you rock it? DM us your EnvyWear looks! #EnvyWear #StyleInspo #ItalianChic #VersatileFashion