Tono de Marca

Elegant & Sophisticated, Romantic & Sentimental, Caring & Thoughtful, Slightly Exclusive

Valores de Marca

• •Lasting Beauty/Quality
• •Emotional Connection
• •Elegance & Style
• •Memorable Gifting
• •Customer Delight

Mejores Prácticas

• •Embrace Elegant Language: Use sophisticated yet accessible vocabulary. Words like 'exquisite,' 'timeless,' 'cherished,' 'enduring,' 'artistry,' and 'elegance' reinforce the luxury aspect. Avoid overly casual slang unless a specific campaign on a platform like TikTok calls for a slight, controlled adaptation.
• •Focus on Emotion and Sentiment: Connect the product to feelings – love, appreciation, celebration, remembrance. Frame the roses not just as objects, but as carriers of emotion and meaning. Use storytelling to evoke these sentiments.
• •Highlight 'Lasting' & 'Eternal': Consistently emphasize the unique selling proposition of preserved roses. This differentiates the brand from traditional florists and justifies its value. Use phrases like 'forever beautiful,' 'preserved perfection,' 'a love that lasts.'
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the luxurious and romantic imagery used. If the photos are soft, elegant, and aspirational, the copy should echo this. The tone in a product shot caption should align with the tone in an email campaign.
• •Adapt to Platform, Not Abandon Tone: While TikTok copy might be shorter and use more emojis than a website product description, the core essence of elegance, romance, and care should still be subtly present. For instance, even a playful TikTok can end with a touch of heartfelt sentiment that aligns with the brand's core. The primary language (Portuguese) should be used consistently across platforms catering to the Brazilian market, with careful, high-quality translations if an English-speaking audience is targeted elsewhere.

Percepción Social

Positive for Gifting, Aspirational, Appreciation for Longevity, Visually Appealing, Queries on Authenticity/Care, Brazilian Focus

Ejemplos de Copy

• •Timeless elegance, captured forever. Our Eternal Roses are more than a gift; they are a lasting testament to your deepest affections. Each petal, perfectly preserved, whispers a story of enduring love. Discover the art of everlasting beauty. #PétalasDeLuxo #EternalLove #LuxuryGifting #TimelessKeepsake
• •Another year of shared dreams, laughter, and love. Make this anniversary unforgettable with a symbol that lasts as long as your memories. Pétalas de Luxo offers exquisite preserved roses, a testament to your enduring journey together. Shop now and let your love bloom forever. #HappyAnniversary #LuxuryFlowers #RomanticGift #BrazilianLove
• •That feeling when a gift says it all... ✨ Our eternal roses speak volumes. Surprise them. ❤️ #PétalasDeLuxo #UnboxingJoy #GiftIdeas #MadeWithLoveBR #EternalRoses
• •At Pétalas de Luxo, we believe that the most precious moments and deepest emotions deserve to be cherished indefinitely. That's why we meticulously craft exquisite arrangements of real, preserved roses that capture the fleeting beauty of nature and transform it into an everlasting token of affection and elegance. Gift a piece of forever.
• •An Unforgettable Gesture: Spoil Them with Timeless Luxury from Pétalas de Luxo *Body Snippet:* Because some bonds are too precious to fade. Explore our new collection of eternal arrangements and find the perfect expression of your heart.