Brand Tone

Compassionate, Profound, and Assured.

Brand Values

• •Empathy and Compassion
• •Authenticity
• •Mindfulness and Presence
• •Transformation and Healing
• •Expertise and Integrity

Best Practices

• •Use Invitational Language: Frame everything as an invitation, not a command. Use phrases like "We invite you to discover," "Explore with us," and "Join us on a journey." This aligns with the value of choice and personal autonomy.
• •Balance Simplicity and Depth: Explain concepts clearly and simply, but don't be afraid to touch on their deeper, transformative implications. Connect practical skills (e.g., "I-statements") to profound values (e.g., "honoring your authentic experience").
• •Speak to Needs, Not Deficits: Instead of focusing on what's "wrong" with the customer's communication ("Are you a bad communicator?"), focus on the universal human needs they are trying to meet ("Do you long for more harmony in your relationships?").
• •Embrace Pauses and Space: Reflect the brand's mindful approach in the copy itself. Use white space, short paragraphs, and a calm, unhurried rhythm. Avoid overwhelming the reader with dense text or an urgent call to action.
• •Maintain an Assured, Gentle Tone: The brand is an expert guide, not an aggressive marketer. The copy should feel reassuring and grounded. Project confidence through the clarity and compassion of the message, not through hype or exaggerated promises.

Social Perception

The brand appeals to a niche, dedicated audience, perceived as a legitimate source for NVC training. It benefits from the widely respected nature of NVC itself, the strong reputations of its facilitators (Jeff Brown and Jesse Wiens, especially Jesse's ZENVC integration), and has a small but engaged community who resonate with its compassionate and profound approach.

Copy Examples

• •Some conversations feel impossible. We carry their weight long before they begin. But what if you could enter any dialogue with an open heart and quiet confidence? Our workshop helps you transform difficult conversations into pathways for connection. Learn to speak your truth with compassion and hear the needs behind the words of others. Find your calm in the conflict.
• •Communication is more than the words we say. It is the space we create between us. At NVC Attunements, we guide you in exploring that space. This is not about learning scripts; it's about a return to your natural state of compassion. Join us to learn the core principles of Nonviolent Communication and discover a more authentic way to relate to yourself and the world.
• •Beyond Words: A Deeper Connection. Realize the power of Nonviolent Communication, integrated with the depth of mindfulness. This is the practice of attunement.
• •Your need for peace is as valid as your need for expression. Often, we believe we must sacrifice one for the other. NVC teaches us that true harmony is found when we learn to honor both, in ourselves and in others. What need is calling for your attention today? #NVC #MindfulCommunication #Attunement
• •The most important conversations are the ones we have with ourselves. For years, you may have lived with a harsh inner critic. Through the practice of self-empathy, we can soften that voice and learn to listen with compassion to our own deepest needs. This is the foundation of all healing. Join us and begin the journey home to yourself.