Brand Tone

supportive, educational, and approachable

Brand Values

• •Quality
• •Well-being
• •Balance
• •Natural Focus
• •Trust and Reliability

Best Practices

• •Always Be the "Supportive Companion": Frame all communication, from ad copy to customer service replies, as a supportive partner in the customer's health journey. Use words like "acompañamos" (we accompany), "juntos" (together), and "tu aliado" (your ally).
• •Educate Before Selling: Lead with value. Every piece of content should aim to teach the customer something, whether it's the benefit of an ingredient or a simple wellness tip. This builds trust and positions the brand as an authority.
• •Maintain an Approachable Voice: Use clear, simple language. Incorporate emojis tastefully on social media to convey friendliness. Ask engaging questions to foster a two-way conversation with the community.
• •Emphasize "Natural" and "Quality": These are key values and should be recurring keywords in product descriptions, social media posts, and website copy. Reinforce the message that Nuxel provides clean, reliable supplements.
• •Create a Unified Cross-Platform Narrative: Ensure the story told on Instagram aligns perfectly with the information on the website. Reactivate and align the Facebook page with this same tone and strategy to create a cohesive and trustworthy brand experience for users across all channels.

Social Perception

Neutral to positive, but limited in scope. Customers who leave reviews are generally satisfied, and Instagram engagement is high, suggesting a loyal community. However, broader brand awareness is low due to limited independent online discussion and the absence of a functional Facebook page.

Copy Examples

• •Feeling like your skin and hair are lacking life? Give your body the support it needs from within. Our Hydrolyzed Collagen is your ideal companion for beauty that you can feel and see. Integrate Nuxel into your routine and start to shine! #NuxelWellness #Colageno #Bienestar
• •The Balance Your Life Needs. Natural Supplements. Real Wellbeing.
• •We know your day-to-day is demanding. That's why at Nuxel, we create supplements with high-quality natural ingredients to give you that extra energy and wellbeing. Discover our product line and find your perfect ally. Free first-time shipping on orders over $XX!
• •Your weekly dose of wellbeing is here
• •More than a supplement, it's a pillar for your strength. Nuxel Biotin is designed to nourish your hair, skin, and nails, reflecting your inner health in your outer beauty. Because self-care is an act of self-love.