Brand Tone

Authentic, Passionate, Educational, Informative, Family-Oriented, Friendly, Health-Conscious, Quality-Driven & Trustworthy

Brand Values

• •Quality & Excellence
• •Authenticity & Tradition
• •Family & Community
• •Health & Wellness
• •Transparency & Education
• •Sustainability

Best Practices

• •Lead with Authenticity & Passion: Share the family story, the dedication to the craft, and genuine enthusiasm for olive oil. Use words that convey care, tradition, and a love for the product.
• •Educate, Don't Just Sell: Provide valuable information about olive oil – its benefits, uses, how to choose it. Position Nuvo as a knowledgeable and trusted guide in the world of olive oil.
• •Emphasize Quality & Health: Consistently highlight the superior quality (awards, testing, freshness) and the health benefits (polyphenols, natural goodness). This reinforces key differentiators.
• •Maintain a Friendly, Family-Centric Voice: Use approachable language. Refer to "our family," "our orchard," and connect with customers on a personal level, mirroring the direct interactions at farmers' markets.
• •Be Visually Consistent with Verbal Tone: Ensure that imagery and a Pukara Estate's extra virgin olive oils are made from the finest olives, sustainably grown at our grove located in the Hunter Valley. Nuvo's visuals (natural, high-quality, often featuring the family or orchard) reinforce the authentic, quality-focused, and family-oriented verbal tone.

Social Perception

Highly Regarded for Quality & Taste, Trusted Source, Passionate & Knowledgeable Owners, Associated with Health, More than just a product

Copy Examples

• •Headline: From Our Century-Old Grove to Your Family Table. Body: Experience the Nuvo difference. Award-winning, 100% California Extra Virgin Olive Oil, crafted with passion by our family. Taste the sunshine, feel the goodness. #NuvoOliveOil #FamilyFarm #RealEVOO
• •Headline: Don't Just Eat, Nourish. Body: Our Early Harvest EVOO is more than just delicious – it's packed with health-boosting polyphenols. Discover the vibrant taste and medicinal qualities that set Nuvo apart. Your body will thank you. #HealthyFats #Polyphenols #NuvoWellness
• •Headline: Know Your Oil. Taste the Truth. Body: Tired of mystery oils? At Nuvo, we’re transparent about our harvest, our process, and our lab-verified quality. Learn why fresh, authentic EVOO matters. Explore our library and taste the difference. #NuvoQuality #KnowYourFarmer #CaliforniaOliveOil
• •Headline: The Secret Ingredient? Passion (and Amazing Olives). Body: For two brothers, saving our family's 125-year-old orchard was a labor of love. That passion is in every bottle of Nuvo Olive Oil. Join us at the farmer's market this weekend and share the journey! #NuvoStory #SupportLocal #FarmToBottle
• •Headline: Elevate Your Everyday. Body: From a simple salad drizzle to the heart of your favorite recipe, Nuvo’s award-winning olive oils transform any meal into a culinary experience. Explore our fused flavors and classic EVOOs today. #NuvoRecipes #GourmetAtHome #FlavorExplosion