Brand Tone

Sophisticated, Artisanal, and Muted

Brand Values

• •Quality Craftsmanship
• •Timeless Aesthetics
• •Understated Personalization
• •Global Sensibility

Best Practices

• •Prioritize a Vocabulary of Craft: Consistently use words like "handcrafted," "artisanal," "premium," "genuine," "meticulously," and "bespoke." This reinforces the core value of craftsmanship.
• •Focus on "Feel" and "Texture": Describe the tactile experience. Use phrases like "contact feel on grip," "rich patina," and "natural feeling" to connect with the sensory aspect of the materials.
• •Tell the Material's Story: Briefly mention the origin of the fabrics (e.g., "sourced from Japan," "Lithuanian linen") to add a layer of authenticity and global sophistication to the narrative.
• •Adopt a "Less is More" Tone: Keep the copy clean, professional, and to the point. Avoid hype, jargon, and overly enthusiastic language. The confidence should come from the quality of the product, not the volume of the marketing.
• •Align Visuals and Text: Ensure that the photography style—minimalist, well-lit, and focused on texture—is always in sync with the sophisticated and artisanal tone of the copy. The visual and written narrative must be seamless.

Social Perception

NUV CASE is perceived as a niche, premium brand for design-conscious individuals. It targets professionals and style-conscious consumers who view their phone case as an accessory, valuing unique materials and craftsmanship over general protection. Its perception is tied to an appreciation for its specific value proposition of style and artisanal quality.

Copy Examples

• •Experience the art of craftsmanship. Our new full-grain leather case is genuinely handcrafted to acquire a rich, personal patina over time. It’s a story that unfolds in your hands—marrying classic material with the clean lines of modern technology for a truly timeless companion.
• •Your daily essentials should be as considered as you are. Our premium linen case, meticulously handmade in Korea, brings a touch of texture and understated style to your most-used device. The difference is in the details.
• •New for Fall: Seasonal Textures for Your Tech.
• •More Than a Case. A Commitment to Craft.
• •Elevate your everyday carry. In a world of mass-produced plastic, choose something with character. NUV CASE offers handcrafted fabric and leather smartphone cases for a refined, professional look. Discover the difference quality materials make.