Brand Tone

Helpful and Informative, Positive and Encouraging, Accessible and Value-Oriented, Trustworthy and Customer-Focused, Aspirational yet Relatable

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Affordability/Value
• •Variety and Inclusivity
• •Empowerment through Beauty
• •Cruelty-Free (Potentially)

Best Practices

• •Develop a "Voice Guide": Create a comprehensive document that explicitly defines the "Ambitious, Confident, Trendy, and Exclusive" tone. Include a list of "words we use" (e.g., elevate, unlock, signature, curated, elite, bold, command, master, iconic) and "words we avoid" (e.g., nice, cute, cheap, basic, try). Provide examples of how to phrase common messages (product descriptions, social media replies, email subject lines) according to this voice.
• •Use Strong, Evocative Language: Opt for powerful verbs and aspirational adjectives. Instead of "This lipstick looks good," try "Command the room with this iconic lip color." Focus on transformation, empowerment, and achieving a higher standard of beauty or style.
• •Highlight Exclusivity and Scarcity (Authentically): When applicable, use phrases like "Limited Edition," "Insider Access," "Curated Selection," or "Be the First." This reinforces the "exclusive" aspect. Ensure this is genuine to avoid alienating customers.
• •Maintain Visual and Verbal Synergy: Ensure the ambitious and confident tone of the copy is mirrored in the brand's visual identity – high-quality, polished imagery, modern graphics, and a sophisticated color palette. The models and overall aesthetic should project confidence and aspiration.
• •Train and Empower Your Team: Everyone who writes or communicates on behalf of the brand (social media managers, customer service, marketers) must understand and be able to implement the defined brand voice. Conduct regular training sessions and provide feedback to ensure consistency across all touchpoints.

Social Perception

Positive Customer Experiences, Trusted Retailer, Good Value for Money, Responsive Customer Service, Growing Online Community

Copy Examples

• •Headline: Nuvari Elite: Unlock Your Radiance. Body: Beyond beauty. Beyond trends. This is your ascent. Discover curated collections and unparalleled quality, because you don't just follow the spotlight – you are the spotlight. Shop the Nuvari Elite edit.
• •Headline: The Nuvari Standard: Beauty, Boldly Defined. Body: Why blend in when you were born to stand out? Nuvari Cosmetics delivers pro-grade pigments and breakthrough formulas for those who command attention. Elevate your artistry.
• •Headline: Limited Edition Launch: The [Product Name] Collection. Be Envied. Body: Some chase trends. Others set them. Secure your piece of the exclusive [Product Name] collection – meticulously crafted for the discerning. Available for a fleeting moment, coveted forever.
• •Headline: Nuvari Insider: Your Access to Next-Level Beauty. Body: Join the inner circle. Get privileged access to upcoming launches, expert masterclasses, and shades that define the season. At Nuvari, beauty isn't just a look, it's a statement. Sign up and step up.
• •Headline: Craft Your Signature: With Nuvari's Pro Artistry Tools. Body: True confidence isn't bought, it's built. Master your unique look with Nuvari’s collection of professional-quality cosmetics. From runway-ready to everyday iconic – the power is in your hands.