Brand Tone

Professional & Caring

Brand Values

• •Efficacy
• •Quality & Safety
• •Customer Trust
• •Innovation

Best Practices

• •Lead with Science, Follow with Empathy: Always ground product claims in scientific evidence and specific ingredients. Then, connect these facts to the emotional benefit for the customer (e.g., confidence, relief, feeling beautiful).
• •Maintain a Clean, Professional Aesthetic: Ensure all visuals—from product shots to social media graphics—are high-quality, uncluttered, and consistent with the clean, clinical, yet modern brand image.
• •Use Testimonials as a Cornerstone: Feature authentic user-generated content and reviews prominently. This reinforces the "Caring" and "Trust" values by showing real people achieving real results.
• •Educate, Don't Just Sell: Create blog posts, carousels, and videos that explain the science of hair growth and the benefits of key ingredients. This positions the brand as a helpful expert, not just a retailer.
• •Develop a Brand-Specific Lexicon: Create a list of "on-brand" and "off-brand" words. For Nuvance, "on-brand" words include "clinically-proven," "formulation," "follicle," "scalp health," and "revitalize." "Off-brand" words might include "miracle," "magic," or overly casual slang. This ensures consistency across all writers and platforms.

Social Perception

The brand is perceived as positive and a niche, specialized problem-solver, particularly in the hair care community in the Benelux region. However, there is significant brand name dilution due to the online presence of Nuvance Health.

Copy Examples

• •Tired of seeing more hair in your brush? Science has the answer. Our Hair Growth Kit is formulated with a clinically-proven trio of Redensyl, Capixyl, and Procapil to awaken dormant follicles and restore thickness. See the difference for yourself. #NuvanceHair #HairScience
• •Where Science Meets Self-Care. Discover clinically-backed solutions for stronger, fuller hair.
• •Your journey to healthier hair starts now.
• •Don't just conceal hair problems—solve them. Our potent serum penetrates deep into the scalp to nourish follicles at the source, reducing shedding and promoting new, resilient growth. Backed by science, trusted by thousands.
• •We know that hair concerns can be personal and stressful. That's why we're committed to creating products that deliver real results and restore your confidence. Read stories from our community [Link to testimonials].