Brand Tone

Energetic & Vibrant, Positive & Empowering, Friendly & Approachable, Informative & Trustworthy, Conscious & Responsible

Brand Values

• •Clean Product
• •Clean Planet
• •Clean Sport
• •Empowering Movement ("Muuvment")
• •Community
• •Hydration Efficacy

Best Practices

• •Embrace "Muuvment" Vocabulary: Consistently use words and phrases that evoke energy, activity, and positivity (e.g., "muuv," "flow," "crush it," "energize," "refresh," "vitality"). Keep the language upbeat and motivational.
• •Highlight Clean & Conscious: Regularly weave in references to "clean ingredients," "plant-based," "eco-friendly," and "B Corp" to reinforce these core values. Transparency is key.
• •Stay Approachable and Inclusive: Use a friendly, conversational tone. Address the audience directly ("you," "your"). Encourage interaction and community building (e.g., use of #nuunlife, ask questions).
• •Educate with Enthusiasm: When explaining the benefits of electrolytes or product features, do so in an engaging and easy-to-understand way, avoiding overly technical jargon. The goal is to inform and empower, not intimidate.
• •Visual Voice Consistency: Ensure that the visual elements (colors, imagery, video style) consistently reflect the brand's energetic, vibrant, and natural persona across all platforms. Bright, clean aesthetics are paramount.

Social Perception

Healthy Choice, Effective Hydration, Tasty & Convenient, Trustworthy Brand, Community-Oriented, Innovative

Copy Examples

• •Headline: Fuel Your Every Move. Clean Hydration for Your Active Life. Body: Whether you're crushing a marathon or conquering your daily to-do list, Nuun keeps you hydrated and energized. Our plant-based electrolytes and delicious flavors make healthy hydration easy. Just drop, fizz, and go! #NuunLife #EmpowerMuuvment
• •Headline: Hydration That Does More. For You and The Planet. Body: Sip sustainably with Nuun. Our clean-ingredient tablets not only replenish your electrolytes but also come with a commitment to a healthier planet. Feel good inside and out. Discover your favorite flavor today at nuunlife.ca.
• •Headline: Unlock Your Best. With Clean Sport Approved Hydration. Body: Perform with confidence. Nuun is Informed-Sport certified, meaning pure, powerful hydration you can trust. Elevate your training and recovery, knowing you're fueled by the best. What's your next goal?
• •Headline: Taste the Muuvment! Body: Life’s an adventure – stay hydrated for all of it! Nuun’s fizzy, flavorful tablets make water exciting and effective. From a morning yoga session to an afternoon hike, we’re with you every step and sip. Join the #Nuunlife community!
• •Headline: More Than Just Water. It's Hydration Optimized. Body: Did you know your body needs electrolytes to truly hydrate? Nuun delivers the perfect balance to help you absorb more water, fight fatigue, and feel your best. Upgrade your water, upgrade your day.