Brand Tone

Authentic & Transparent, Elegant & Minimalist, Personal & Handcrafted, Conscious & Responsible, Quietly Confident

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Transparency
• •Sustainability & Responsibility
• •Timeless Design
• •Family & Personal Touch

Best Practices

• •Emphasize "Handcrafted" and "Made-to-Order": Continuously highlight the artisanal nature of the products and the benefit of pieces being made specifically for the customer. This reinforces quality, care, and the "slow fashion" ethos.
• •Tell the Founders' Story: Weave the mother-daughter narrative into communications where appropriate. This adds a personal, authentic touch that resonates with customers seeking connection.
• •Use Clear, Elegant Language: Maintain a sophisticated yet accessible tone. Focus on descriptive words that evoke minimalism, timelessness, and quality materials (e.g., "linear," "geometric," "delicate," "genuine," "enduring").
• •Be Transparent About Values: Regularly communicate the commitment to sustainability, responsible production, and fair practices (e.g., "zero waste," "avoiding overproduction," "fair price"). This builds trust and appeals to conscious consumers.
• •Showcase Versatility and Longevity: Position the jewellery not just as fashion items, but as "timeless pieces" and "authentic jewellery, to keep forever." Highlight how they can be worn every day and cherished for years, reinforcing the value beyond trends.

Social Perception

Positive for Quality and Design, Appreciation for Handcrafted Nature, Seen as Gift-Worthy, Niche but Respected, Potential for Name Confusion

Copy Examples

• •Headline: NUUK: Real jewellery, crafted with intention. Forever pieces, by our hands, for yours. Body: Discover authentic, minimalist designs born from a mother-daughter passion in Porto. Each piece is made-to-order, celebrating timeless style and conscious craftsmanship. Wear something real.
• •Headline: Slow Craft, Lasting Beauty. Body: At NUUK, we believe in jewellery that endures. Responsibly handcrafted in Portugal, our contemporary pieces are designed for longevity, not fleeting trends. Embrace mindful elegance.
• •Headline: More Than Adornment. It's a NUUK Story. Body: From our Porto workshop to you, every NUUK piece carries a story of dedication and design. Minimalist forms, genuine materials, and a promise of quality you can feel. Find your unique connection.
• •Headline: The Art of Simplicity. The Heart of NUUK. Body: Explore our collections of contemporary fine and demi-fine jewellery. Designed with clean lines and geometric grace, each item is a testament to minimalist beauty and the value of true craftsmanship. Made to be cherished.
• •Headline: Consciously Created. Beautifully Worn. Body: NUUK's commitment to sustainability means every piece is made exclusively for you, reducing waste and celebrating the beauty of genuine materials. Jewellery that feels as good as it looks.