Tono de Marca

Sophisticated, Artistic, Elegant, Modern, Confident, Unconventional, Inspirational, Aspirational, Slightly Enigmatic/Mysterious

Valores de Marca

• •Originality & Uniqueness
• •Quality & Craftsmanship
• •Dressing the Soul/Self-Expression
• •Sophistication & Elegance
• •Comfort with Style
• •Global Vision with Turkish Roots

Mejores Prácticas

• •Embrace Poetic & Evocative Language: Use words that evoke feeling, art, and sophistication. Avoid overly casual slang or clichés. Think sculpted, narrative, vision, ethereal, intrinsic rather than just nice, cool, or trendy.
• •Focus on "Why" Not Just "What": Connect product descriptions back to the brand's core philosophy of "dressing the soul" and self-expression. Explain the inspiration or the feeling a garment is meant to evoke, not just its features.
• •Maintain Visual-Textual Harmony: Ensure the copy complements the artistic and sophisticated nature of the visuals. The tone of the text should feel like a natural extension of the images and videos.
• •Speak to the "Visionary" Customer: Address the audience as intelligent, discerning individuals who appreciate art, design, and individuality. The copy should resonate with their desire for unique, meaningful pieces.
• •Less is More (Often): Given the enigmatic and artistic bent, sometimes a shorter, more impactful statement can be more powerful than lengthy explanations. Let the quality of the designs and visuals carry some of the weight, with copy that adds a layer of intrigue and depth.

Percepción Social

Appreciation for Design, Seen as High-Quality, Niche Appeal, Internationally Recognized (within its niche), Positive Engagement

Ejemplos de Copy

• •Instagram Post (Image of a dramatically draped coat): Sculpted for the soul. Discover the Arakne Collection – where silhouette meets substance. #NUofficial #DressingTheSoul #ArtOfFashion
• •Facebook Ad (Carousel of unique blouses and trousers): Beyond trends, lies identity. NU empowers your distinct narrative with pieces that speak your language. Explore an elegance that is uniquely yours. Shop New Arrivals. [Link]
• •Email Subject Line (for a new collection launch): NU Presents: The Unfolding of a New Vision. Email Body Snippet: Dear [Customer Name], Step into a realm where fashion transcends the ordinary. Our latest collection is an ode to the individual spirit, crafted with passion and precision. Experience the unpredictable. [Shop Now Button]
• •Website Banner (Showcasing a model in a striking, minimalist outfit): NU: Define Your Own Icon. Timeless design for the modern visionary.
• •LinkedIn Post (Company focused, perhaps about a sustainable initiative or design philosophy): At NU, we believe in thoughtful creation. Our commitment extends beyond aesthetics to encompass a vision for enduring style and conscious design. Learn more about our philosophy. #NUtextiles #FashionWithIntegrity #DesignLeadership