Brand Tone

Empathetic, Motivational, and Relatable

Brand Values

• •Sustainability over Quick Fixes
• •Holistic Well-being
• •Community
• •Authenticity & Transparency
• •Education

Best Practices

• •Write as "Nutty": Always adopt the persona of the founder. Use "I" and "we" to create a personal connection. Share stories and speak directly to the user's pain points and goals with empathy.
• •Balance Motivation with Realism: Use empowering language but ground it in realistic expectations. Acknowledge that there will be tough days and emphasize that consistency, not perfection, is the goal.
• •Lead with Empathy: Start your copy by acknowledging the user's struggle or question. Phrases like "Do you ever feel...", "I know it's hard when...", or "If you're tired of..." create an instant connection.
• •Focus on Feelings and Transformation: Go beyond the physical results (e.g., "lose 10 pounds"). Talk about the emotional and mental benefits: "feel confident," "have more energy," "find joy in movement," "build a healthy relationship with food."
• •Foster Community in Your Language: Use inclusive words like "we," "squad," "team," and "together." Actively encourage interaction by asking questions and prompting users to share their own experiences in the comments. This reinforces the community value of the brand.

Social Perception

Trustworthy and Knowledgeable, Genuinely Caring, and Inspirational

Copy Examples

• •Remember feeling lost in the gym? I've been there. That's why I created the 'Thrive in 30' challenge. This isn't about punishment; it's about discovering your power. For 30 days, we'll move together, eat foods that fuel us, and build the confidence you deserve. Ready to stop starting over and start thriving? The link is in my bio to join our amazing squad!
• •Your Fitness Journey, Guided by Someone Who Gets It. Ditch the quick fixes and endless cardio. Let's build a stronger, healthier you with a personalized plan that fits your life. It's time to feel confident in your own skin.
• •Subject: Feeling stuck? Let ’s talk about plateaus. Hey [Name], ever feel like you're doing everything right but not seeing results? It's frustrating, and I know the feeling. I just wrote a new blog post on why workout plateaus happen and, more importantly, how to break through them with kindness, not stress. Let ’s get you moving forward again.
• •Let ’s give a huge shoutout to Sarah! 🎉 When she joined the Nutty Fit Squad, her goal was simply 'to feel better.' Today, she's not only stronger physically but has found a new love for fitness and herself. This is what it's all about: progress, not perfection. So proud of you, Sarah!
• •Tired of food rules? Let's eat to thrive. My nutrition coaching is about adding nourishment, not taking things away. Learn how to fuel your body, enjoy your favorite foods without guilt, and build a healthy relationship with your plate. Get your custom plan today.