Brand Tone

energetic, health-conscious, and indulgent

Brand Values

• •Health and Nutrition
• •Taste and Indulgence
• •Quality Ingredients
• •Innovation
• •Community and Lifestyle
• •Accessibility

Best Practices

• •Stay Energetic and Positive: Use vibrant language, active voice, and an enthusiastic tone that reflects the energy of the fitness community and the joy of delicious, healthy food.
• •Emphasize "Guilt-Free Indulgence": Consistently balance the messages of health benefits (high protein, low sugar) with the pleasure of eating something truly tasty and satisfying.
• •Highlight Unique Flavors: Showcase the variety and creativity of the flavor profiles. Use descriptive and enticing language to make these flavors sound irresistible.
• •Be Authentic and Relatable: Share the brand story, connect with the community's fitness journey, and use an approachable, down-to-earth voice. Avoid overly technical jargon.
• •Focus on Quality and Benefits: Reinforce the use of high-quality ingredients and the specific benefits (e.g., muscle support, satiety) that the products offer, aligning with the values of a health-conscious audience.

Social Perception

generally perceived positively, especially within the health and fitness community. Customers often praise the high protein content and the wide variety of unique and enjoyable flavors, such as Birthday Cake, Salted Caramel, and Chocolate Maple Pretzel. Many see it as a "guilt-free" treat that aligns with their dietary goals. The Shark Tank appearance and backing from Mark Cuban have contributed to its credibility and brand recognition.

Copy Examples

• •Headline: Fuel Your Gains, Delight Your Tastebuds. Body: Stop choosing between flavor and fuel. Nuts 'N More high-protein spreads pack the punch your workout demands and the deliciousness your cravings deserve. More protein, more flavor, more of what you love.
• •Headline: Your Healthy Indulgence Awaits. Body: Who says healthy can't be heavenly? Dive into a jar of Nuts 'N More. Creamy, dreamy, and loaded with protein, it’s the guilt-free treat that keeps you on track and your sweet tooth satisfied.
• •Headline: Not Your Average Nut Butter. Seriously. Body: We took nut butter, supercharged it with protein, and infused it with incredible flavors like Birthday Cake and Salted Caramel. Get ready to spread, spoon, and obsess. This is Nuts 'N More.
• •Headline: Taste the More. Feel the More. Body: More protein to power your day. More exciting flavors to explore. More natural goodness in every spoonful. Upgrade your snack game with Nuts 'N More – because you deserve more.
• •Headline: From Shark Tank to Your Pantry – The Protein Revolution! Body: Backed by Mark Cuban and loved by fitness enthusiasts everywhere! Nuts 'N More delivers high-protein, low-sugar nut butters that are as delicious as they are nutritious. Join the movement and taste the difference.