Brand Tone

Trendy and Youthful, Solution-Oriented and Convenient, Direct and Benefit-Driven, Enthusiastic and Confident, Approachable and Relatable

Brand Values

• •Innovation & Modernity
• •Efficiency and Time-Saving
• •Hygiene and Self-Care
• •Achievable Results
• •Trend-Consciousness

Best Practices

• •Stay Youthful & Current: Keep up with trending slang, memes (where appropriate and on-brand), and social media formats, especially on platforms like TikTok and Instagram.
• •Focus on "Quick Wins": Emphasize the speed, ease, and immediate results your products offer. Use action-oriented language.
• •Use Enthusiastic & Confident Language: Words like "amazing," "instantly," "revolutionary," "game-changing" can be effective if not overused. Let the product benefits shine with confidence.
• •Show, Don't Just Tell (Visually): Accompany copy with compelling visuals – before/afters, quick demos, user-generated style content – that reinforce the message of ease and effectiveness.
• •Engage and Be Relatable: Use questions in captions, respond to comments in an approachable way, and acknowledge common beauty pain points to build a connection with the audience. Maintain a friendly and accessible persona.

Social Perception

Positively Perceived for Convenience, Seen as Trendy and "Viral", Generally Good Product Efficacy, Customers are often drawn by promotions and the desire for quick beauty solutions

Copy Examples

• •Tired of makeup brushes that are more bacteria than bristle? 🤢⚡️ Zap ‘em clean in seconds with the Coute Electric Makeup Brush Cleaner! ✨ Flawless skin and makeup start here. Link in bio to snag yours! #CouteClean #MakeupHacks #BeautyTools
• •POV: You just found the secret to instant juicy lips 💋 Our new lip plumper is going VIRAL for a reason! 😮 Get those filler-vibes without the needles. Tap the link to get yours before it sells out (again!). #CoutePlump #LipFillerHack #ViralBeauty #GetCoute
• •Stop Dreaming, Start Doing! ✨ Coute brings you game-changing beauty solutions that *actually* work. Effortless beauty is just a click away. Shop Now & Glow Up!
• •🤫 Your Beauty Routine Is Begging For This Upgrade...
• •Breakouts? Streaky makeup? Your dirty brushes might be the culprit! 😱 The Coute Electric Cleaner deep cleans and dries in 30 seconds! ✅ Healthy skin ✅ Flawless application. Learn more & shop: [Link] #BeautySOS #CleanBrushes