Brand Tone

Caring & Empathetic, Natural & Pure, Eco-conscious & Responsible, Innovative & Solution-Oriented, Trustworthy & Safe, Friendly & Approachable

Brand Values

• •Health & Wellbeing
• •Sustainability & Environmental Responsibility
• •Natural & Organic Solutions
• •Innovation
• •Care (for customers and the planet)
• •Transparency
• •Family

Best Practices

• •Prioritize 'Care' in Your Language: Always write from a place of empathy and concern for the customer's wellbeing and the planet's health. Use words like 'gentle,' 'soothing,' 'safe,' 'protect,' and 'nurture.'
• •Highlight Natural & Sustainable Elements Consistently: Weave in keywords like 'organic bamboo,' 'biodegradable,' 'compostable,' 'eco-friendly,' 'plastic-free,' and 'natural ingredients' throughout your copy, reinforcing these core values.
• •Maintain a Positive and Empowering Voice: Focus on the solutions PATCH provides (e.g., 'worry-free wound care,' 'happy healing') rather than dwelling excessively on problems. Empower consumers to make a positive choice.
• •Keep it Clear, Simple, and Honest: Avoid overly technical jargon. Be straightforward about the product's benefits and ingredients, building trust through transparency. The brand story itself is a testament to this.
• •Adapt for Audience, but Retain Core Essence: While the tone for 'PATCH Kids' might be slightly more playful with visuals like pandas, the underlying message of natural, safe, and eco-friendly care must remain consistent with the overall Nutricare brand. Ensure all communications reflect the B Corp certified commitment to being a force for good.

Social Perception

Positive: Nutricare, through its PATCH brand, is widely perceived as a trustworthy and high-quality provider of natural wound care. Problem-Solver: Customers appreciate PATCH for solving the issue of skin irritation caused by traditional bandages. Eco-Friendly Champion: The brand is recognized and valued for its commitment to sustainability and biodegradable products. Ideal for Sensitive Skin & Kids: Strongly associated with being safe for sensitive skin and a preferred choice for children. Innovative: Seen as a forward-thinking company in the healthcare space.

Copy Examples

• •Headline: Gentle on Skin, Kind to Earth. PATCH: Naturally Better Healing. Body: Tired of harsh adhesives and plastic waste? PATCH natural bamboo bandages are hypoallergenic, biodegradable, and infused with nature's goodness. For happy skin and a healthier planet.
• •Headline: Ouchies Shouldn't Hurt Mother Nature. Body: Introducing PATCH Kids! Made with soft organic bamboo and soothing coconut oil, our fun panda strips are 100% compostable. Little adventures, zero nasties.
• •Headline: Breathe Easy, Heal Naturally. Body: Your skin deserves the purest care. PATCH bandages are crafted from breathable bamboo and free from irritating chemicals, so your wounds heal faster, naturally. Perfect for even the most sensitive skin.
• •Headline: The Future of First Aid is Here: Sustainable, Sensitive, Superior. Body: Nutricare’s PATCH is revolutionizing wound care. Our award-winning, B Corp certified bamboo bandages offer an eco-conscious choice without compromising on care. Make the switch to PATCH.
• •Headline: From Our Family to Yours: A Kinder Way to Mend. Body: Born from a father's search for a gentle solution, PATCH by Nutricare offers peace of mind. Natural, effective, and eco-friendly wound care you can trust for your loved ones.