Brand Tone

Informative, promotional, health-conscious, and trustworthy (aspired)

Brand Values

• •Quality
• •Customer Focus
• •Innovation
• •Integrity & Honesty
• •Effectiveness
• •Value

Best Practices

• •Prioritize clear and prompt communication with customers, especially regarding order status and issue resolution.
• •Maintain transparency in pricing and promotions, ensuring discounts are accurately reflected and easily understood.
• •Showcase customer testimonials that highlight both product effectiveness and positive experiences with customer service.
• •Invest in SEO optimization to improve organic visibility and attract a wider audience through relevant long-tail keywords.
• •Reinforce trust by emphasizing GMP standards, UK manufacturing, and the expertise of your team of health practitioners and nutritionists.

Social Perception

A leading UK online retailer striving to be a trusted source for affordable, high-quality vitamins and supplements, while improving customer service and order fulfillment.

Copy Examples

• •Boost your well-being with our premium range of vitamins and supplements – all manufactured in the UK to the highest standards!
• •Unlock your potential with our innovative health solutions. Discover natural and effective supplements to support your healthy lifestyle.
• •Save up to 80% on high street prices! Get the quality vitamins and supplements you need without breaking the bank.
• •Our award-winning team of experts are dedicated to providing you with science-backed supplements for optimum health. Shop now!
• •Join over a million happy customers and experience the difference of Vitamin Planet. Your journey to a healthier you starts here!