Brand Tone

Educational, encouraging, and accessible, blending professionalism with approachability to create a trustworthy and friendly persona.

Brand Values

• •Quality and Efficacy
• •Natural and Holistic Health
• •Innovation and Science
• •Puerto Rican Identity

Best Practices

• •Create a Brand Voice Chart: Document the brand's personality traits (e.g., Empowering, Educational, Trustworthy, Friendly) and define what they look like in practice with "Do's and Don'ts" for word choice, grammar, and tone across different channels (e.g., professional but clear on the website, conversational on Instagram).
• •Be Community-Centric in Social Media: Always balance promotional posts with content that provides genuine value, such as health tips, recipes, and interactive questions. Acknowledge and respond to comments in the brand's friendly and encouraging tone to build a loyal community.
• •Emphasize Benefits Over Features: Instead of just listing ingredients (the feature), focus on what the product helps the customer achieve (the benefit). For example, instead of "Contains 1000mg of CLA," use "Helps support your weight loss goals by converting fat into energy."
• •Maintain Visual Consistency: Ensure all visual assets—from website images to social media graphics—align with the clean, professional, and vibrant brand aesthetic. This reinforces the perception of quality and trustworthiness.
• •Incorporate User-Generated Content (UGC) and Testimonials: Actively encourage and share customer stories and reviews. This not only provides social proof but also reinforces the brand's community-focused and authentic values, letting satisfied customers speak for the brand in their own voice.

Social Perception

A reliable and credible source of quality supplements, perceived as a prominent local brand in Puerto Rico with international reach, offering a wide range of products for diverse health needs.

Copy Examples

• •Headline: ¡Energía boricua para tu rutina! 🇵🇷💪 Body: Transforma tu entrenamiento con nuestra L-Carnitina 5000. Diseñada para ayudarte a convertir la grasa en energía y maximizar cada repetición. ¡Consigue la tuya y siente el poder de NutraBotanics! Disponible en Sams Club y en nutrabotanics.net. CTA: ¡Compra ahora!
• •Headline: Belleza que se siente desde adentro hacia afuera. ✨ Body: Tu piel, cabello y uñas merecen lo mejor. Nuestro Super Collagen está formulado para nutrirte y darte ese brillo natural que buscas. ¿Lista para incluirlo en tu rutina de bienestar? #NutraBotanics #Colageno #BellezaNatural #CuidadoPersonal #HechoenPR CTA: Descubre más en el link de nuestra bio.
• •Headline: Fortalece tus defensas. Vive tu vida al máximo. Body: Con la calidad y confianza de NutraBotanics, nuestros suplementos de Vitamina C y Zinc están aquí para apoyar tu sistema inmune durante todo el año. CTA: Ver productos de inmunidad.
• •Subject: Un regalo para tu bienestar, de nuestra familia a la tuya. Body: ¡Hola [Customer Name]! En NutraBotanics, valoramos tu confianza. Como parte de nuestra comunidad, queremos que sigas cuidando de ti y los tuyos. Usa el código BIENESTAR15 y obtén un 15% de descuento en tu próxima compra. ¡Gracias por preferir lo nuestro! CTA: Reclamar mi descuento.
• •For a TikTok video script (short, engaging): (Scene: Person looks tired mid-day) Text on screen: ¿El bajón de las 3 p.m.? (Scene: Person takes a NutraBotanics B-Complex vitamin, then appears energetic and focused) Text on screen: ¡Dale un boost a tu día con el B-Complex de NutraBotanics! 🔥 Energía 100% natural. Voiceover/Sound: Upbeat, trending audio. Caption: ¡No dejes que nada te detenga! #NutraBotanicsPR #Energia #Suplementos #PuertoRico #Vitaminas