Brand Tone

Scientific and Reassuring, combining scientific terminology with a supportive and accessible voice to build trust and authority while reinforcing a healthy lifestyle as an ally to the customer.

Brand Values

• •Quality and Efficacy
• •Science and Transparency
• •Natural and Holistic Wellness
• •Customer Empowerment

Best Practices

• •Lead with the Benefit, Support with Science: Start copy with the desired outcome for the customer (e.g., "Improve your skin's natural glow"). Then, immediately follow up with the scientific reason it works (e.g., "with hydrolyzed marine collagen, hyaluronic acid, and Coenzyme Q10").
• •Always Reference Quality Standards: In product descriptions, web pages, and ads, consistently include keywords like "GMP Certified," "Manufactured in Spain," "Lab-tested," and "Clinically-supported ingredients" to reinforce the core value of quality and build trust.
• •Embrace the Mediterranean Story: Use the brand's origin story to add a layer of aspirational lifestyle marketing. Phrases like "Inspired by the vibrant city of Barcelona" or "The secret of Mediterranean wellness" can differentiate the brand from more clinical competitors.
• •Use a Supportive "We" Voice: Write as a knowledgeable partner. Use phrases like "We formulate, create and test..." or "We are passionate about..." to create a direct, human connection with the customer, positioning the brand as their ally.
• •Leverage Testimonials for Social Proof: Actively feature customer reviews that highlight tangible results. Use direct quotes like "100% recomendable, sus efectos se notan en pocos días" (100% recommended, its effects are noticeable in a few days) in marketing materials to let satisfied customers validate the brand's promises.

Social Perception

Nutrabetter is perceived as positive, reliable, and effective, based on positive customer reviews and a credible mention in Harper's Bazaar. The company is seen as trustworthy for skin, hair, and overall well-being concerns, with generally high customer satisfaction.

Copy Examples

• •Inspired by the Mediterranean. Backed by science. Discover the supplements that will transform your well-being.
• •Radiance starts from within. Our Marine Collagen, enriched with Hyaluronic Acid and Coenzyme Q10, is formulated in Spain to nourish your skin, hair, and nails at a cellular level. High bioavailability for results you can see and feel. #Nutrabetter #ScienceOfBeauty #MarineCollagen #WellnessJourney
• •In a world that never stops, find your calm. Our high-potency Ashwagandha is manufactured under strict GMP standards to help you manage stress, enhance mental clarity, and restore your natural vitality. Trust in the power of nature, validated by science.
• •Tired of supplements that don't work? Discover the Nutrabetter difference.
• •Why choose between natural ingredients and scientific results? At Nutrabetter, we combine both. Born in Barcelona and inspired by the healthy Mediterranean lifestyle, our supplements are GMP-certified and clinically informed. Feel the difference. Shop now for free shipping in Spain.