Brand Tone

Informative & Educational, Positive & Encouraging, Community-Oriented, Trustworthy & Transparent, Approachable & Friendly

Brand Values

• •Health & Wellness
• •Natural & Clean Ingredients
• •Quality
• •Transparency
• •Canadian Identity
• •Customer-Centricity
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone (e.g., informative, positive, trustworthy), key messaging points, preferred vocabulary, and things to avoid (e.g., overly technical jargon, hype-filled claims).
• •Prioritize Clarity and Transparency: Always be clear about ingredients, benefits, and sourcing. Use straightforward language that is easy for the average consumer to understand. Avoid misleading statements and ensure all claims are backed by evidence or clearly stated as brand philosophy.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, challenges, and aspirations. Use "you" and "your" to make the messaging feel personal and directly address their desire for better health and wellness.
• •Maintain Positivity and Encouragement: Keep the language uplifting and supportive. Focus on solutions and the positive outcomes of using Nutes Nutrition products, encouraging customers on their health journey.
• •Be Consistent Across All Channels: Ensure that the tone of voice is consistent whether it's on the website, social media posts, email marketing, product packaging, or customer service interactions. Regular review of content across platforms can help maintain this consistency.

Social Perception

Positive Product Experience, Trusted for Quality Ingredients, Effective Products, Good for Dietary Restrictions, Responsive Customer Service, Price Point (justified by quality)

Copy Examples

• •Fuel your mornings the Nutes way! 🌱 Our Nutralean plant-based protein is packed with clean, natural ingredients to power your day, without any of the artificial stuff. Deliciously smooth and easy to digest. What’s your favorite smoothie combo? Share below! #NutesNutrition #PlantBasedProtein #HealthyStart #CanadianMade #CleanEating
• •Tired of gritty, artificial-tasting protein? Discover the Nutes Nutrition difference. Our Canadian-made, all-natural protein blends are crafted for smooth taste and optimal wellness. Keto-friendly, gluten-free, and absolutely no artificial anything. Feel good from the inside out. Shop now and taste the purity! [Link to website]
• •Naturally Nourishing. Deliciously Simple. Elevate your wellness journey with Nutes Nutrition’s premium plant-based supplements. Made in Canada, for your vibrant life.
• •Did you know? Our superfood blends are more than just a tasty boost – they’re a powerhouse of antioxidants and essential nutrients designed to support your body’s natural vitality. Learn more about the benefits of [Specific Ingredient] on our blog this week! [Link to blog]
• •Experience the clean difference with Nutralite. Every scoop delivers pure, plant-powered nutrition, meticulously formulated with the finest natural ingredients. We believe in transparency and quality, so you can trust what you’re putting into your body. Perfect for your post-workout recovery or a healthy addition to your daily routine.