Brand Tone

Quirky & Humorous, Creative & Expressive, Friendly & Approachable, Vibrant & Youthful, Gift-Oriented & Celebratory

Brand Values

• •Personalization & Individuality
• •Creativity & Design
• •Quality (Stated)
• •Fun & Joy
• •Making Gifting Memorable

Best Practices

• •Develop a "Brand Voice Chart": Create a document that clearly defines the brand's personality traits (e.g., quirky, witty, friendly, vibrant), key vocabulary (words to use/avoid), and provides "do" and "don't" examples for common communication scenarios. Share this with everyone who writes for the brand.
• •Embrace Playfulness and Humor (Appropriately): Inject wit and lightheartedness where suitable, reflecting the "Nutcase" name. Use puns, clever wordplay, and relatable humor that aligns with the product's appeal. Avoid anything offensive or overly niche.
• •Focus on "You" and "Your Story": Since personalization is key, frame copy around how the products allow customers to express themselves, tell their story, or create a unique gift. Use inclusive and direct language (e.g., "your style," "make it yours").
• •Keep it Visually Inspired: Let the unique and often colorful designs of the products inspire the language. Use vivid and descriptive words that evoke the creativity and fun of the items.
• •Maintain Consistency Across All Channels: Ensure the defined brand voice is consistently applied everywhere – website copy, product descriptions, social media posts, email marketing, customer service interactions, and even packaging. Regular internal reviews of content can help maintain this consistency.

Social Perception

Innovative & Unique, Mixed Quality & Service, Online Presence, Trendy

Copy Examples

• •Tired of sipping from blah? 🥱 Upgrade your brew (and your mood!) with our new personalized mugs. Your face, your fur-baby, your favorite weird quote – we’ll print it. Go on, make your caffeine kick a bit more 'you'. #NutcaseMugs #MorningGlory #PersonalizedSwag
• •Declare your doorstep! 🚪 Our new collection of personalized nameplates is here to tell the world you've arrived (and you've got impeccable, slightly nutty taste). From classy to sassy, find the plate that screams 'This is us!' #NutcaseHome #DoorGoals #WelcomeToTheMadhouse
• •Lost luggage? Never again (hopefully!). Spot your bag from a mile away with our ridiculously cool personalized luggage tags. Travel in style, stand out from the boring-suitcase crowd, and give the baggage handlers a chuckle. Adventure awaits! 🌍 #NutcaseTravel #BagTagSwag #WanderMoreWorryLess
• •Life’s too short for boring sips! Our legendary 'Pagal Hai Kya' whiskey glasses are back to measure your moods (and your pours) with a wink. Perfect for gifting, or for those evenings when only a 'Large' will do. Cheers to that! 🥃 #NutcaseBarware #WhiskeyBusiness #DrinkDifferently
• •Warning: May cause extreme happiness and uncontrollable giggles. 😄 At Nutcase, we're serious about not being too serious. We turn everyday stuff into awesome, personalized treasures. What ordinary item would YOU love to give a 'nutty' makeover? Drop your ideas below! 👇 #GoNutcase #PersonalizedFun #GiftIdeas