Brand Tone

Humorous & Playful, Direct & Bold, Confident & Reassuring, Relatable & Friendly, Modern & Progressive

Brand Values

• •Confidence
• •Comfort & Care
• •Hygiene & Health
• •Ease & Convenience
• •Destigmatization
• •Quality

Best Practices

• •Acknowledge the sensitive nature of the grooming area and reassure them of the product's safety and gentleness.
• •Be Consistent Across Channels: Ensure the same playful, direct, and confident voice is used on the website, social media, email marketing, and any ad copy.
• •Use puns and cheeky language to grab attention.
• •Highlight customer testimonials to build trust and credibility.
• •Emphasize the ease of use and convenience of Nutcare products.

Social Perception

Effective Solution Provider, Trustworthy for Sensitive Areas, Humorous and Engaging, Good Customer Experience (Generally), Innovative/Niche Leader

Copy Examples

• •Get your nuts cared for!
• •Don't be a cactus.
• •Nuts and surrounds have never looked, felt or smelt better.
• •barenuts - for your bare nuts.
• •smooth nuts - experience the smoothness.