Brand Tone

Aspirational, Inspiring, Accessible, Friendly, Trendy, Modern, Passionate, and Enthusiastic

Brand Values

• •Accessibility/Affordability: Making art accessible to all and fit seamlessly into your budget without compromising quality.
• •Creativity & Artistry: Valuing on-trend artistry and creativity, curating collections that are visually captivating.
• •Quality & Craftsmanship: Commitment to craftsmanship and using premium materials that stand the test of time.
• •Customer Experience: Dedicated to delivering a seamless shopping journey with exceptional customer service.
• •Inspiration & Transformation: Believing that every space deserves to be adorned with art that resonates, inspires, and transforms.

Best Practices

• •Develop a Brand Voice Guide: Document Nüsk Co.'s core values (accessibility, creativity, quality, customer experience, inspiration), personality traits (aspirational, friendly, trendy, passionate), and key messaging points. This guide should include "do's and don'ts" for language and style.
• •Always Lead with Inspiration and Aspiration: Frame product descriptions and marketing messages around how the art can transform a customer's space and evoke positive feelings, aligning with the mission to "adorn with art that resonates, inspires, and transforms."
• •Emphasize Affordability Without Sacrificing Quality: Consistently highlight the "affordable excellence" of the products, reassuring customers that they are getting on-trend, high-quality art at a good value.
• •Maintain a Friendly and Accessible Dialogue: Use welcoming, inclusive language across all platforms. Avoid jargon and speak to customers as fellow art and design enthusiasts. Imagine you are talking to a friend about making their home more beautiful.
• •Stay Visually and Verbally Cohesive: Ensure that the language used in copywriting consistently reflects the modern, minimalist, and on-trend aesthetic showcased in the website and social media visuals. The words should match the pictures in style and feeling.

Social Perception

Building a perception around stylish, affordable home decor, particularly wall art with a positive interaction with their immediate audience.

Copy Examples

• •Headline: Elevate Your Everyday. Discover Art That Speaks to You. Body: Your home is your canvas. At Nüsk Co., we curate on-trend, affordable wall art to help you express your unique style and transform your space into a haven of inspiration. Explore our latest collections today. Call to Action: Shop Modern Art
• •Headline: Art Lover on a Budget? We Get It. Body: Great style shouldn't break the bank. Nüsk Co. offers a stunning collection of high-quality, affordable art prints designed to bring modern elegance to any room. Find your perfect piece and redefine your space. Call to Action: Discover Affordable Elegance
• •Headline: Inspired Spaces Start Here. Body: Unleash your inner curator with Nüsk Co. Our passion for art and design drives us to bring you captivating, on-trend pieces that resonate and inspire. Let us help you create a home you truly love. Call to Action: Get Inspired
• •Headline: The Finishing Touch Your Walls Have Been Waiting For. Body: From minimalist abstracts to vibrant botanicals, Nüsk Co. offers diverse styles to complement your aesthetic. Crafted with care and designed to delight, our art prints make transforming your home effortless and enjoyable. Call to Action: Explore Wall Art
• •Headline: More Than Just Art. It's a Nüsk Co. Experience. Body: We're committed to more than just beautiful art; we're dedicated to your seamless journey from browsing to unboxing. Discover affordable excellence and exceptional service with Nüsk Co. Call to Action: Shop With Confidence