Tono de Marca

Approachable, informative, and encouraging. Uses clear and simple language to explain product benefits, friendly and engaging, often using emojis and visually appealing content.

Valores de Marca

• •Health and Wellness
• •Quality Ingredients
• •Inclusivity
• •Transparency
• •Customer-Centricity

Mejores Prácticas

• •Always lead with the "healthy" benefit: In every piece of copy, the primary message should be about the health benefits of the product, followed by its deliciousness.
• •Use clear and simple language: Avoid overly technical jargon. The ingredients and their benefits should be easy for everyone to understand.
• •Maintain an encouraging and positive tone: The brand should empower customers to make healthy choices without making them feel like they are missing out.
• •Engage with your community: Actively respond to comments and questions on social media in a friendly and helpful manner. This builds a loyal following.
• •Be visually consistent: Use high-quality, bright, and appetizing photos of your products across all platforms. This reinforces the quality and appeal of the brand.

Percepción Social

Overwhelmingly positive. Nushi Healthy Bakery is seen as a trustworthy provider of healthy and delicious treats. Customers appreciate the "guilt-free" nature of their products. Perceived as a solution for specific dietary restrictions and a niche expert in healthy baking.

Ejemplos de Copy

• •Say hello to your new favorite snack! 👋 Our new Almond Flour Brownies are rich, fudgy, and completely guilt-free. Made with the finest almond flour and naturally sweetened, they're the perfect treat to satisfy your cravings. #NushiHealthyBakery #HealthyTreats #KetoFriendly #GlutenFree
• •At Nushi, we believe that you shouldn't have to choose between delicious and healthy. That's why we're passionate about creating treats that are good for your body and your taste buds. Every item is made with love, care, and the best natural ingredients. ❤️ #HealthyBakery #NoRegrets #EatClean
• •Fuel your Keto lifestyle with our delicious range of baked goods. From savory bread to sweet cookies, we have everything you need to stay on track and enjoy every bite. Shop now and discover treats without the carbs!
• •A sweet deal just for you! This week, enjoy 15% off our entire range of vegan products. Indulge in our plant-based goodness and experience the Nushi difference. Your body will thank you for it! 🌱
• •Can a cookie be healthy *and* delicious? Ours can. 😉 #HealthyCookies #NushiBakery #SnackTime