Brand Tone

serene, authentic, and inspiring; consistently warm and approachable, aiming to evoke feelings of tranquility and a connection to nature. The language used is gentle and appreciative, often highlighting the craftsmanship behind the products and the peaceful ambiance they can create in a home. The tone is personal rather than corporate, inviting customers to be part of a lifestyle centered around mindful living and natural beauty.

Brand Values

• •Authenticity & Craftsmanship
• •Natural & Sustainable Living
• •Tranquility & Well-being
• •Connection to Culture
• •Community & Personal Touch

Best Practices

• •Lead with Feeling, Follow with Fact: Start your copy by evoking the emotion the product creates (serenity, warmth, peace). Then, provide the details —materials, dimensions, origin. This aligns with the brand's focus on creating an atmosphere.
• •Use a Sensory and Evocative Vocabulary: Incorporate words like "serene," "tranquil," "handwoven," "natural," "earthy," "soulful," "glow," and "sanctuary." This language reinforces the brand's core values and aesthetic.
• •Tell the Story of Craftsmanship: Always highlight the "handmade" aspect. Mention the artisans, the traditional techniques, or the origin (like Bali/Indonesia) to add depth and value to the products, distinguishing them from mass-produced items.
• •Emphasize "Your Space": Frame the products in the context of the customer's home and well-being. Use phrases like "your sanctuary," "your personal retreat," or "create your calm" to make the brand's promise personal and relatable.
• •Maintain a Warm, Personal Tone: Whether it's an ad, a social media caption, or a customer service email, the voice should remain approachable and genuine. Use questions to engage the audience (e.g., "How would you style this in your home?") and express gratitude to foster a sense of community.

Social Perception

overwhelmingly positive. Customers frequently praise the high quality and beauty of the products, often stating they look even better in person than online. Reviews consistently highlight the uniqueness of the items and the "ibiza" or "boho" vibe they add to a home. The brand is perceived as a reliable source for authentic, handcrafted pieces that are not easily found elsewhere. The service is often described as excellent, with fast shipping and careful packaging. The personal touch, such as handwritten notes included in orders, is frequently mentioned and highly appreciated, reinforcing the brand's image as caring and customer-focused. Nusa Living is seen not just as a store, but as a curator of a desirable and serene lifestyle.

Copy Examples

• •Let light dance. Our handmade rattan lampshades aren't just for illuminating a room; they're for creating an atmosphere. Each weave tells a story of patient craftsmanship, designed to bring a soft, serene glow and a touch of Bali's magic into your personal sanctuary. Where would you hang yours? #NusaLiving #HandmadeHome #BohoDecor
• •Your home should be your exhale. A place to unwind, reset, and just be. At Nusa Living, we curate handcrafted pieces from natural materials that are designed to do more than decorate —they create a feeling of tranquility. Discover authentic, soul-soothing decor. Shop the collection now.
• •Bring Home the Horizon. Authentic, handcrafted decor inspired by the tranquil spirit of the islands. Your sanctuary awaits. [Shop New Arrivals]
• •Hello [Customer Name], We believe that the most beautiful things carry a story. Our new collection, freshly arrived from the artisans of Indonesia, is no exception. Discover unique, handcrafted treasures made from earth-kind materials, each designed to bring a wave of calm and natural beauty to your space. Explore the collection and find the piece that speaks to you.
• •More than just wall decor, this handwoven mandala is a centerpiece for mindfulness. Crafted with intricate detail by skilled artisans using natural seagrass, its circular design symbolizes unity and peace. Let it be a daily reminder to find balance and calm within your own four walls. Dimensions: 80cm diameter. Material: Natural Seagrass & Bamboo. Note: As each piece is handmade, slight variations in size and color are part of its unique charm.