Brand Tone

humorous, relatable, and appreciative

Brand Values

• •Community & Connection
• •Humor & Lightheartedness
• •Appreciation & Recognition
• •Personalization & Self-Expression
• •Support & Giving Back

Best Practices

• •Speak "Nurse": Use terminology, inside jokes, and scenarios that are highly relatable to nurses. Show you understand their world, from codes to coffee.
• •Keep it Light & Positive (Mostly): While acknowledging the stresses of the job, aim for an uplifting, humorous, or appreciative tone. Avoid overly negative or complaining language.
• •Emphasize "By Nurses, For Nurses": Regularly remind your audience that the products are designed by people who have firsthand experience in the field. This builds trust and a sense of shared identity.
• •Encourage Engagement & Community: Ask questions, run polls (e.g., "What's your go-to shift snack?"), and invite user-generated content (e.g., "Show us your Nurseology gear in action!"). Make them feel like part of the "Nurseology tribe."
• •Be Visually Consistent: Use imagery that reflects the nursing environment (even if humorously) and showcases the products in a clear, appealing way. Ensure the aesthetic aligns with the fun, approachable tone of the copy.

Social Perception

View Nurseology products as fun, cute, and perfect for gifting within the nursing community. The designs are seen as clever and relatable to their profession. There's an appreciation for products made by fellow nurses who "get it."

Copy Examples

• •Long shifts? Endless charting? Crazy patients? Yeah, we get it. Rock this new tee and share a laugh (or an eye-roll) with your fellow night warriors. #NurseLife #HumorHeals
• •Survive your 12-hour shift in style AND comfort! Our new compression socks are here to hug your tired legs and flash a bit of that Nurseology humor. Because who said saving lives can't be fun? 😉 #NursingEssentials #LegDayEveryDay
• •Tired of that boring old badge reel? Add a PUNCH of personality to your scrubs! Our latest badge reels are designed by nurses who know the daily grind. Warning: May cause compliments from colleagues and patients! #ScrubStyle #NurseGear
• •To all the nurses out there juggling meds, emergencies, and maybe just one too many cups of coffee – we see you, we appreciate you, and we're here to add a little fun to your day! Tag a nurse who deserves a smile! #NursesRock #HealthcareHeroes
• •Nurses Week is coming! 🎉 Spoil your favorite nurse (or yourself!) with gear that speaks their language. Funny, functional, and designed with love by those who've walked the halls. Shop now and get 15% off! #NursesWeekGifts #ThankANurse