Tono de Marca

caring, authentic, and professional

Valores de Marca

• •Caring and Compassion
• •Effectiveness and Quality
• •Giving Back
• •Authenticity and Trust
• •Natural Ingredients

Mejores Prácticas

• •Lead with the "Why": Always connect back to the brand's origin story and the "Nursem Promise." This is your unique selling proposition and the heart of your brand.
• •Use Empathetic Language: Speak directly to the pain points of your audience (dry, cracked, sore hands) with understanding and empathy. Use words like "caring," "soothing," "relief," and "protection."
• •Highlight Credibility and Trust: Consistently mention that the products are "developed with nurses," "dermatologist-approved," and "clinically-tested." Use customer testimonials and statistics to build trust.
• •Focus on Benefits, Not Just Features: Instead of just listing ingredients, explain how they help. For example, "with Manuka honey to soothe inflammation" or "with plant-derived oils to nourish and protect."
• •Maintain a Consistent and Authentic Voice: Whether it's a social media post, an email, or website copy, the tone should always be caring, professional, and authentic. Avoid overly salesy or gimmicky language that could undermine the brand's credibility.

Percepción Social

Nursem is overwhelmingly perceived in a positive light. Customers and the general public see the brand as trustworthy, effective, and socially responsible. The "Nursem Promise" is a significant factor in this positive perception, with many customers expressing that their purchase feels more meaningful because it supports a good cause. The brand is praised for the effectiveness of its products, particularly by individuals with dry, sensitive, or damaged skin, including those with conditions like eczema and dermatitis. The connection to the nursing profession lends the brand a high degree of credibility and authority. Many reviews highlight the non-greasy, fast-absorbing nature of the creams, making them practical for frequent use. The brand's appearance on "Dragons' Den" and subsequent success have further solidified its reputation as a legitimate and respected company.

Ejemplos de Copy

• •Headline: For Hands That Care, Here’s Care for Your Hands. Body: You’re a nurse, a parent, a creator. You give your all, and your hands show it. Our dermatologist-approved hand cream, born on a nursing ward, provides the intensive care your hardworking hands deserve. With every purchase, we give back to those who care for us all.
• •Headline: The Hand Cream That Gives Back. Body: More than just a moisturizer, it's a mission. The Nursem Promise means for every product you buy, we provide a month's worth of free hand cream to a nurse or midwife. Join us in caring for the hands that heal.
• •Headline: Finally, Relief for Dry, Cracked Hands. Body: Stop the cycle of painful, dry skin. Developed with nurses, our therapeutic formula with natural ingredients provides immediate comfort and lasting protection. See the difference for yourself and feel the relief.
• •Headline: Gentle Enough for Sensitive Skin, Strong Enough for a Nurse. Body: Constant handwashing can take its toll. Our pH-balanced, naturally-derived formula is designed to soothe and repair even the most sensitive skin without irritation. Trusted by healthcare professionals, loved by all.
• •Headline: Real Results You Can Feel. And See. Body: "A VAST improvement!" That's what real users are saying. Our clinically-tested hand care is proven to nourish and restore. Don’t just take our word for it, see the before-and-afters and read the reviews.