Brand Tone

Caring & Compassionate, Trustworthy & Effective, Authentic & Sincere, Grateful & Appreciative, Professional & Knowledgeable

Brand Values

• •Care & Compassion
• •Giving Back (The Nursem Promise)
• •Efficacy & Quality
• •Natural Ingredients
• •Cruelty-Free
• •Community Focus
• •Transparency

Best Practices

• •Always Lead with Care: Ensure the compassionate and empathetic aspect of the brand is evident, whether talking about product benefits or the Nursem Promise. Frame messaging around understanding and solving the customer's (often a healthcare professional's) problem.
• •Highlight the Nursem Promise Authentically: Integrate the give-back mission naturally into communications. It's not just a tagline; it's a core part of who Nursem is. Show the impact where possible.
• •Emphasize Efficacy Through Expertise: Talk about the product's effectiveness by referencing its development with nurses and the quality, natural ingredients used. This builds trust and reinforces the professional aspect.
• •Use Inclusive and Relatable Language: While born from the needs of nurses, the products are for everyone with hardworking hands. The language should be warm, approachable, and avoid overly technical jargon unless explaining specific benefits clearly.
• •Maintain Sincerity and Gratitude: Let the genuine passion of the founders and the brand's appreciation for its community shine through. Thank customers for being part of the Nursem journey and for helping to support healthcare professionals.

Social Perception

Highly Positive, Trusted by Professionals, Effective Products, Ethical Brand, Good Value (beyond price), Supportive and Caring

Copy Examples

• •Headline: Give Your Hardworking Hands the Care They Deserve. Our nurse-founded skincare is here to soothe, protect, and restore. And with every purchase, we give back to a fellow nurse. #NursemPromise
• •Social Media Post: Sore, cracked hands from constant washing? We understand. Our co-founder, a nurse, created Nursem for this very reason. Experience the relief of naturally effective care. Learn our story and how you help us support nurses: [link]
• •Product Description Snippet (for Caring Hand Cream): Developed with nurses, for everyone. This isn't just hand cream; it's a promise of gentle, effective relief packed with natural goodness. Fast-absorbing, non-greasy, and kind to even the most sensitive skin. Feel the Nursem difference.
• •Email Subject Line: A Little Care Goes a Long Way (Especially for Our Nurses)
• •Website Banner: Born on a nursing ward. Trusted by hardworking hands. For every product you buy, we give a month's free hand cream to a nurse or midwife. That's the Nursem Promise.